Digital Marketing Manager

Overview The Digital Marketing Manager plays a key role in driving brand awareness, guest engagement, and local store traffic for the Simplevenue restaurant group, including Sushi by Bou, Omakaseed, Wagyu Room and Sushi Suite. Communication Strategy Manage email, SMS and push notification messaging, from strategy and planning through copywriting and campaign deployment across multiple platforms. Adapt and convey the brand voice to ensure consistency in messaging. Manage company communications for internal newsletters, new promotions and other key messages to corporate and restaurant staff. Influencer Partnerships Develop and maintain a successful influencer program, working closely with the reservations and operations teams. Utilize data‑driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment. Develop and communicate campaign briefs, including deliverables and expectations. Oversee campaign timelines, ensuring seamless execution and alignment with marketing calendars and initiatives. Foster long‑term relationships with influencers to drive sustained engagement. Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution. Stay updated on influencer marketing trends, emerging platforms, and industry best practices. Website & Third‑Party Listings Oversee website updates across the Simplevenue restaurant portfolio, including developing new landing pages, adding new location pages, and other minor content updates as needed. Manage support ticket system with website provider for troubleshooting and larger development needs. Manage third‑party listings such as Google, Yelp, TripAdvisor, etc., to ensure hours and information is maintained and updated accurately. Loyalty & Guest Nurturing Assist with implementation of loyalty program campaigns, from welcome journeys and winback campaigns to surprise and delight offers and other marketing calendar milestones. Assist with implementation of OpenTable marketing campaigns, from birthday and anniversary rewards to winback and high‑value guest campaigns. Paid Media Manage paid media calendars, campaign timelines, and promotion rollouts to ensure alignment with brand and revenue goals. Coordinate creative asset requests for digital advertising campaigns across Meta, Google, TikTok, and other platforms. Communicate promotional updates, offer changes, and campaign pivots to agency partners to ensure timely optimization and accurate messaging. Assist in developing and recommending monthly and quarterly media budgets based on performance goals and seasonal priorities. Monitor campaign pacing, spend allocation, and performance reporting to support efficient budget utilization. General Brand Marketing Support Assist in the execution of brandwide campaigns, promotions, and product launches. Coordinate with cross‑functional teams such as Operations, Culinary, and HR to ensure alignment. Contribute to the development of marketing strategy and campaign planning. Assist with managing photographer and videographer portfolio and requests as needed. Assist the Director of Marketing with tasks as needed. Qualifications Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience). Minimum 4 years of marketing experience in the restaurant, retail, hospitality, or consumer brand industry. Minimum 2 years of experience in multi‑unit restaurant marketing or a similar industry. Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar design tools. Experience with CRM and loyalty program management. Strong understanding of social media platforms, trends, and analytics. Excellent communication, project management, and organizational skills. Ability to work both independently and collaboratively in a fast‑paced, primarily remote environment, with the occasional need for in‑person travel and meetings. Photography/videography skills are a plus. #J-18808-Ljbffr Simplevenue