Strategic Marketing Manager

Checkers - a Justrite Safety Group Company 620 Compton St Broomfield, CO 80020, USA Description AboutJustriteSafety Group At JustriteSafety Group ,we'remorethan just a collection of industrial safety companies;we'rea dynamic organization dedicated toprotecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliveradvancedindustrial safety solutions that set the standard for excellence. As our business continues to grow, we continue to lookfor top talent to joinour teamas we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplaceremainssecure, and our environment thrives for generations to come. WithJustriteSafety Group, safetyisn'tjust a priority—it'sour passion. The ContributionYou’llbring to this Role: Justrite Safety Group is looking to hire a new Marketing Manager to develop and oversee the implementation of the business unit marketing strategy and product marketing in accordance with the company's overall goals and values that boost brand awareness and drive growth. The Marketing Manager reports into the business and works closely with business unit leader, product manager and sales director to gain a deep understanding of the product range, buyer personas, and market trends to develop content roadmap that aligns to business priorities and outlines the business unit’s marketing objectives. This includes developing effective product positioning strategies, composing relevant messaging that highlights product value propositions, and designing effective programs, product launches and events that reach the business unit’s target audience. They will engage with the corporate communications, events and marketing operations teams by providing clear briefs for the creation, production and dissemination of marketing collateral, communications and events with a heavy emphasis on demand generation. Further, they will collaborate with the VP of Strategic Marketing and other business unit marketing managers to create a center of marketing excellence. The Marketing Manager is responsible for the achievement of communications and marketing mission, goals, and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress. About the Team Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand’s voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you’ll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you’ll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more. WhatYou’ll Do at Justrite Develop and implement a long-term business unit marketing and action plan, including identification of target audiences and industries, key value propositions and distribution on relevant channels and measurement of the results that will build brand awareness, generate leads and drive engagement with customers, channel partners and employees. Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and programs that generate demand. Set annual and quarterly marketing goals and monitor performance of brand visibility, lead generation, funnel performance and engagement. Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. Plan the development of all brand publications, stellar short and long-form marketing content including digital and social media, web and video content, webinars, articles and whitepapers. Partner with corporate marketing, communications, events and marketing operations through creative briefs for external messages and collateral, including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts, marketing collateral, website content and other communications and marketing materials to design impactful, content-rich, multi-channel nurture programs that drive demand and coordinate with sales to facilitate customer pipeline. Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist. Product Marketing Work closely with product management to develop the product content roadmap detailing campaigns, product launches and events. Lead the development and execution of content strategies across business units and campaigns and create best-in-class written content for marketing communications including application notes, case studies, white papers, thought leadership articles, webinars, and more. Provide support for all launches of new products and releases for both internal and external markets and maintain knowledge of all competitor activities and ensure adherence to customer requirements. Build and maintain solid partnerships with assigned internal stakeholders better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals. Regularly drive meetings with virtual global key execution stakeholders across Field Marketing, Digital, Sales Development, Communications, Customer Marketing, Content and Design to ensure activities are being executed and provide updates on assets being delivered, and in planned. Engage with VP of Strategic Marketing and sister business units marketing managers across the global organization to build out a center of excellence, share best practices, leverage marketing technology, and develop key skills. Contribute ideas for new programs through research of innovative branding techniques. Assist the VP of Strategic Marketing in the implementation of corporate strategic marketing roadmaps. Planning, Budgeting and Reporting Develop short- and long-term plans and budgets for the communications and marketing program and its activities, monitor progress, and evaluate performance. Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact. Establish and allocate a marketing budget and resources to different channels based on performance metrics. Track and report out results across the entire buyer’s journey analyzed dashboards to understand where opportunities for further optimization and engagement exists. Your Skills and Expertise To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum: Bachelor's degree in marketing, or related business administration from an accredited educational institution Minimum six years’ experience in marketing, business administration, or related field Functional and working experience with Adobe creative suite of products, e.g., InDesign Project management – must work on cross-functional environment to drive projects, create and prioritize related tasks, manage multiple obligations, and meet deadlines while under pressure Problem-solving and organization – ability to assimilate information and potentially conflicting ideas into coherent and logical outcomes. Technical aptitude – experience in translating and communicating complex technical topics to executives and actions with easy-to-understand benefits. Communication – excellent written and verbal communication skills – experience in creating, composing, writing, and editing materials Business acumen – possess insight to larger business goals and objectives and understand how the role fits into overall strategy Sense for good design based on industry best practices; maintain brand standards. Additional qualifications that could help you succeed even further in this role include: Ability to work in both a team environment, and independently, with limited direction, when necessary, to achieve objectives Leadership – collaborate team of marketing contributors, commercial team members, operations and engineering, and others as part of cross-functional teams Flexibility – be able to improvise and adjust to shifting priorities; positive “can-do” attitude Ability to travel up to 25% Compensation The position offers a competitive base salary ranging from $92,000 to $153,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets. Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You’ll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs. Your financial future is secure with our 401K plan, complete with a company match, and you’re protected with company-paid short and long-term disability insurance. To ensure you’re at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace. WhyChoose Justrite Safety Group? As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment. Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community! Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr