Events & Partnerships Manager

Job Description

Job Description

Salary:

Events & Partnerships Manager

About Us

Velocity and its portfolio of brands are the nations leading builders of Re-Engineered Classics, redefining what it means to own a classic. Our vehicles arent just restored; theyre entirely reborn. By blending timeless design with todays performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocitys Culture and Core Values

Success at Velocity requires a whatever it takes mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomesbecause growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. Thats not my job is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview

The Events & Partnerships Manager at Velocity and its portfolio of brands builds brand presence through strategic events and partnershipsoverseeing planning, execution, vendor relations, and customer experience. This role is responsible for concepting and executing high-impact activations that elevate Velocitys profile within the automotive, luxury, and lifestyle industries, while fostering partnerships that expand reach and drive qualified engagement.

The ideal candidate combines creativity with operational excellence and thrives in a fast-paced, hands-on environment. Success in this role requires strong relationship management, impeccable attention to detail, and the ability to translate brand vision into memorable, on-brand experiences. By executing world-class events and cultivating meaningful partnerships, this position plays a direct role in strengthening Velocitys reputation and supporting lead generation across all brands.

Job Level

Individual Contributor

Reports To

VP of Marketing

Duties and Responsibilities

Event Strategy, Planning & Execution

• Develop and execute an annual event strategy across all Velocity brands, including vehicle launches, driving experiences, trade shows, lifestyle activations, and private showcases.
• Lead event concepting, budgeting, vendor management, logistics, and day-of production from start to finish.
• Partner with Creative and Digital teams to design immersive, on-brand experiences and cohesive event environments.
• Oversee all event communicationsRSVPs, invitations, registration systems, and guest experience flows.
• Serve as on-site lead for setup, brand presentation, and guest experience during events and activations.
• Develop event recaps highlighting performance, ROI, and future opportunities.

Partnership Development & Management

• Identify and pursue partnerships and sponsorships aligned with Velocitys customer base and brand positioning (e.g., luxury resorts, lifestyle brands, automotive partners, and media outlets).
• Develop pitch decks and outreach strategies to secure high-value collaborations and event partners.
• Manage the full partnership lifecyclefrom negotiation and contracting to activation and performance tracking.
• Build long-term partner relationships to create ongoing brand alignment and co-branded opportunities.
• Collaborate with Sales and PR teams to leverage partnerships for awareness, lead generation, and media amplification.

Cross-Team Collaboration

• Partner with the VP of Marketing, CRO, and brand leads to align events and partnerships with broader marketing and sales objectives.
• Collaborate closely with the Sales team and Regional Sales Directors to identify event opportunities, support lead-generation initiatives, and ensure sales enablement needs are met at every activation.
• Work closely with Creative and Digital teams to produce event collateral, signage, photography, and video deliverables.
• Coordinate with PR and communications teams to maximize press coverage and storytelling opportunities.
• Maintain consistent communication with internal teams to ensure pre- and post-event alignment.

Vendor & Resource Management

• Source, evaluate, and manage vendors including venues, catering, AV, transportation, staffing, and dcor.
• Oversee contracts, timelines, and deliverables to ensure all partners meet brand standards and expectations.
• Maintain a vetted vendor list and negotiate competitive rates for premium-quality execution.

Budgeting & Reporting

• Develop and manage budgets for all events and partnership initiatives.
• Track expenses, reconcile invoices, and ensure adherence to approved budgets.
• Provide leadership with post-event reports summarizing results, ROI, and recommendations.
• Use data-driven insights to inform future planning and improve event performance.

Systems & Workflow Management

• Maintain a master events and partnerships calendar across all brands.
• Utilize project management software (Basecamp, Monday.com, or Asana) to track deliverables, timelines, and responsibilities.
• Develop templates for event briefs, run-of-shows, and partnership agreements.
• Continuously refine processes to streamline execution and cross-team collaboration.

Key Performance Indicators (KPIs)

• Event Execution: 100% of scheduled events delivered on time and aligned with brand standards.
• Brand Impact: Increased awareness and engagement through measurable growth in event attendance, media coverage, and social performance.
• Lead Generation: Events and partnerships contribute directly to marketing-qualified leads (MQLs) and overall brand engagement.
• Post-Event Reporting: All major events supported by timely recaps including ROI analysis and recommendations.
• Operational Efficiency: Events and partnerships consistently tracked and managed through approved project management tools for visibility and accountability.

Required Skills and Abilities

• Proven experience planning and executing large-scale, high-end events from concept to completion.
• Strong partnership management, negotiation, and relationship-building skills.
• Excellent communication and interpersonal abilities across departments and with high-profile partners.
• Highly organized with strong multitasking, budgeting, and vendor management capabilities.
• Skilled in project management tools (Basecamp, Monday.com, Asana, or similar).
• Familiarity with CRM platforms, guest management tools, and reporting systems.
• Background in automotive, luxury, lifestyle, or hospitality industries strongly preferred.
• Proactive, adaptable, and confident working in fast-paced, evolving environments.

Education Background and Experience

• Bachelors degree in Marketing, Communications, Event Management, or related field preferred.
• 57 years of experience in event management, brand partnerships, or experiential marketing.
• Proven track record of executing premium events and cultivating strategic brand partnerships.
• Project management or event production certification a plus.

Physical Demands (To include but not limited to)

• Frequent travel for events and activations, including evenings and weekends.
• Extended periods of standing or moving during event setup and production.
• Lifting and transporting event materials up to 30 pounds.
• Exposure to outdoor conditions during automotive and lifestyle activations.
• Frequent communication across digital and in-person channels.
• Ability to safely operate a motor vehicle.

Benefits Include

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.