Marketing Content & Social Media Specialist

Job Description

Job Description

Marketing Content & Social Media Specialist

Butterfly Effects - Headquarters in Deerfield Beach, FL

$55,000-$65,000 per year

Position Summary

Butterfly Effects is seeking a creative and organized Marketing Content & Social Media Specialist to support content creation, social media management, video production, and brand storytelling across our national organization.

This role will work closely with the marketing team, clinical leaders, recruiting team, and field staff to create engaging content that highlights our culture, clinical excellence, community involvement, and impact on children and families affected by autism.

The ideal candidate is highly creative, enjoys producing content, stays current on social media trends, and can transform ideas into engaging digital content across multiple platforms.

Reports To

Director of Marketing

Responsibilities

Social Media Management

• Manage day-to-day social media publishing across Facebook, Instagram, LinkedIn, and emerging platforms
• Maintain and execute content calendars
• Monitor engagement and assist with community management
• Identify social media trends and opportunities relevant to Butterfly Effects
• Support recruiting, awareness, and brand-building campaigns through social media

Content Creation

• Create social media graphics, videos, reels, and short-form content
• Develop written content for social media, blogs, email campaigns, and internal communications
• Assist with photography and video content collection from field teams, events, and community initiatives
• Coordinate employee spotlight, clinician spotlight, and company culture content
• Support content needs for recruiting campaigns, referral initiatives, and community outreach programs

Video Production

• Edit short-form and long-form video content for social media, recruiting, and marketing campaigns
• Assist with video planning, scripting, and production
• Repurpose existing content into multiple formats and channels

Campaign Support

• Support email marketing campaigns and promotional initiatives
• Assist with event marketing, sponsorship activations, and community outreach efforts
• Coordinate content requests from internal stakeholders
• Ensure content aligns with established brand standards and messaging guidelines

Qualifications

Required

• 2+ years of experience in social media, content marketing, communications, or a related field
• Experience creating content for Facebook, Instagram, LinkedIn, and other social platforms
• Experience editing video content
• Strong written communication skills
• Experience with Canva or similar design platforms
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines simultaneously

Preferred

• Experience creating content for healthcare, education, or human services organizations
• Experience supporting recruiting and employer brand initiatives
• Photography and videography experience
• Adobe Creative Suite experience
• Experience working with distributed or multi-location organizations

Success Measures

Success in this role will be measured by:

• Consistent content production and publishing
• Social media engagement and audience growth
• Video content quality and output
• Content calendar execution
• Internal stakeholder satisfaction
• Recruiting and brand awareness support
• Contribution to marketing campaign performance

About Butterfly Effects

Since 2005, Butterfly Effects has supported over 14,000 families through individualized ABA therapy. Our butterfly logo symbolizes love, rebirth, and metamorphosis - mirroring our commitment to helping children and families thrive.

We are co-founders of the National Coalition for Access to Autism Services (NCAAS) and the Louisiana Coalition for Access to Autism Services (LCAAS) - two nonprofits dedicated to expanding access to ABA regardless of socio-economic status.

At Butterfly Effects, you will find more than a job - you will find a mission. Visit to learn more and apply.

#INDCORP