Marketing Referral Specialist

BrightCare HomeCare

Metairie, LA

Job Description
Job Description
Position Summary:
The Referral Specialist is responsible for driving new client admissions by (1) In-person visits with referral sources (2) Creating and strengthening community partnerships/relationships (3) Providing education on services and feedback about client outcomes (4) Completing initial assessments for admission (5) Successfully managing communication between referral sources and home office.
Responsibilities Summary:
Create Referral Opportunities
Visit Hospitals/CCRCs/SNF/AL/IL/etc and establish effective rapport with physicians, social workers, discharge planners, therapists, and other referral sources
Participate in external marketing, including building relationships with referral sources, hosting and supporting marketing functions sponsored by “power partners” to engage in community networking and inter-personal connections
Integrate efforts with community marketing team to ensure efforts are coordinated and in line with the team's goals
Seek new markets (LTC Insurance, Estate Attorneys, etc) in the community to promote education and depth of influence
Educate and Inform
Develop and deliver educational in-services to referral sources
Attend weekly case conferences and provide feedback/reports on client's progress
Acts as liaison to referral partners to report client's progress toward goals, response to assistance, or updated treatment plans
Serves as a resource to hospital planners to ensure smooth transition from hospital to home
Plan & Document
In cooperation with the Administrator and Client Supervisor, assess the needs of the marketing program and develop a marketing plan of action with weekly/monthly/quarterly/yearly goals
Create and present business plan to target hospitals, Assisted Living Facilities and other key referral sources
Consultations/Assessments
Be readily available to complete consultations/assessments. Consultations/Assessments may occur after regular business and on weekends
Build initial rapport and become a trusted advisor to families
Ensure new client paperwork is submitted to in-house team within 24 hours of admission
Clearly communicate all roles involved in the outcomes of the client
Maintain transparency with pricing and cost of services prior to start of services
Communication is KEY! Follow all policies and procedures for communication of new starts to in-house team
Outcomes: What defines success in this role:
Meeting quota for client referrals - 50%
Conversion Rate > 70% - 20%
Territory Growth (# of active referral resources) >20% quarterly - 10%
Verified successful communication with in-office staff - 20%
Qualifications
Minimum 2 years of Home Health, Hospice or Durable Medical Equipment Sales experience and an understanding of healthcare operations is an essential requirement for this position
Current, active book of business required
Effective, responsive interpersonal skills in relating to nurses, social workers, case managers physicians, therapists, other health specialists in the community, management, and co-workers both over the phone and in person

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Vacancy posted a month ago

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