Digital Media Planner

Digital Media Planning Support Specialist (Contract)

Start Date: 10/15/2026 or as soon as possible

End Date: 4/14/2027 (6 months from start)

Location: Onsite in NYC

Pay: 43.59 hr

Overview

This role supports the internal Campaign Planning team in translating global media briefs into digital media recommendations, working under the oversight of a Director-level lead.

You will assist in building media plan sheets that capture the recommended platform mix, partner names, tactics, and budget allocation across digital channels including programmatic, CTV, paid social, YouTube, and paid search. You will also help incorporate feedback across revision rounds as plans move toward approval.

Once plans are approved, you will support activation by working with media buyers to make sure creative assets, tracking tags, and campaign details are delivered on time and set up correctly. You will also help maintain campaign documentation, naming conventions, and instructional guides.

Key Responsibilities

• Check plan sheets and campaign setups for errors
• Monitor campaigns to confirm they are tracking toward delivery goals
• Flag issues for Director review
• Handle day-to-day communications with internal stakeholders and vendors
• Assist in compiling campaign recaps and optimization reporting against goals and benchmarks

Must-Have Skills

• 3+ years of hands-on digital media planning or buying experience, using platforms such as Prisma, MediaTools, etc.
• Strong Excel and PowerPoint skills
• Strong attention to detail and organization
• Ability to manage multiple concurrent plans under deadline and communicate clearly with the planning lead and media buying team

Nice to Have

• Familiarity with ad serving and tracking/measurement platforms