Senior Creative Strategist & Copywriter
$95k - $115kunderdog & company
Job Description
underdog & company is looking for a Senior Creative Strategist & Copywriter to bring ideas to life at the intersection of sports, culture, and brand storytelling. The ideal candidate is equal parts creative thinker and strategic communicator.
\n \nAs an early member of a newly forming creative strategy team, this person will be a hands-on builder, generating activation ideas, researching audiences and trends, crafting presentation narratives, and turning early thinking into clear, client-ready work.
\nOur team supports a diverse network of agencies and clients, from brands and B2B businesses to teams, leagues, and the agencies themselves, so versatility is essential. The right candidate will be curious, organized, resourceful, fast on their feet, and comfortable moving from a blank page to a polished deck.
\nThis role is ideal for a writer who wants to operate beyond traditional copywriting or a strategic planner who loves doing the work, not just setting it up. It reports to the VP of Creative Strategy.
\n \nKey Responsibilities
\n● Generate original, strategically grounded ideas for experiential activations, sponsorship platforms, integrated campaigns, and new business pursuits.
\n● Balance multiple fast-moving projects while maintaining strong attention to detail and quality.
\n● Develop early-stage ideas into clear concepts, including titles, strategic rationales, consumer journeys, activation elements, and channel extensions.
\n● Write presentation narratives, idea descriptions, manifestos, taglines, messaging frameworks, and other client-facing materials.
\n● Research audiences, categories, competitors, and cultural trends, translating findings into useful creative tensions and opportunities.
\n● Build clear, persuasive presentation flows in partnership with strategy, design, account, and production teams.
\n● Contribute actively to brainstorms and help pressure-test ideas against the audience, brief, budget, and business objective.
\n● Support new business development from initial research and concepting through deck development and pitch preparation.
\n● Confidently present concepts and sections of work to internal teams and clients.
\n● Research and write quarterly trend reports, category-specific reports, case studies, and agency thought leadership.
\n● Help build the new team’s templates, inspiration libraries, creative resources, and repeatable ways of working.
\n \nQualifications
\nWe are looking for candidates with 5+ years of experience across creative strategy, copywriting, content strategy, advertising, experiential marketing, or brand marketing.
\n \n● A portfolio demonstrating conceptual thinking, strong writing, and the ability to turn insights into campaign or activation ideas.
\n● Experience in sports, entertainment, lifestyle, sponsorship, or experiential marketing is strongly preferred.
\n● Excellent writing and editing skills, with the flexibility to move between bold brand storytelling and clear strategic communication.
\n● Strong research and synthesis skills, with the ability to identify what matters and translate it into a creative opportunity.
\n● Experience contributing to client presentations, integrated campaigns, or new business pitches.
\n● Comfortable working from a blank page, receiving feedback, and rapidly evolving the work.
\n● Resourceful, collaborative, and energized by the ambiguity and pace of a growing team.
\n \nSalary Range: $95,000 - $115,000
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