integrated Marketing Specialist, Membership Portfolio

JOB SUMMARY The Integrated Marketing Specialist supports the Integrated Marketing Center of Excellence IM COE by managing and executing multi channel marketing activities for a portfolio of internal clients across AOA business units This role works closely with Integrated Marketing Leads to deliver high quality campaigns maintain project timelines and budgets optimize paid and email marketing initiatives and ensure performance reporting is accurate and actionable The Specialist is a hands on marketer with expertise in CRM and marketing automation systems SEO and SEM fundamentals paid digital targeting email marketing and digital content execution This role ensures operational excellence consistency and data informed decision making across all marketing activities ESSENTIAL FUNCTIONS Integrated Marketing & Campaign Execution Support Integrated Marketing Leads in the development and execution of integrated marketing plans across email paid media web organic social drop voicemailsSMS and additional direct marketing channels as needed Execute multi channel campaigns including list segmentation audience targeting AB testing content deployment and performance optimization Manage day to day campaign activities such as trafficking creative assets coordinating approvals updating timelines and ensuring cross functional alignment with content brand and communications teams Project & Workflow Management Serve as project manager for marketing initiatives within assigned business units maintaining workbacks deliverables and stakeholder communication Use project management tools eg Asana Mondaycom Microsoft Project to track progress flag risks and ensure timely delivery Support operational processes for intake prioritization resource planning and campaign governance across the Integrated Marketing COE Email Marketing & CRM Build and deploy email campaigns using marketing automation platforms Pardot HubSpot Feathr Marketing Cloud or similar Create segmented audience lists lead journeys and nurture workflows Implement personalization dynamic content and automation best practices Maintain CRM data integrity and support the integration of campaign activities into CRM reporting Digital Advertising Assist in planning and managing paid media campaigns including paid social Google Ads retargeting and sponsored content Monitor performance implement optimizations and provide insights to IM Leads to inform strategic decisions Support digital targeting strategies based on audience insights past performance and productprogram goals SEO Web & Digital Content Update maintain and publish campaign andor portfolio focused content within the web CMS to support campaigns ensuring SEO and accessibility best practices are applied Collaborate with SEO specialist web editor content producers and subject matter experts to ensure accuracy and consistency Performance Reporting & Analytics Compile analyze and visualize campaign performance using Google Analytics CRM dashboards ad platform analytics and email marketing metrics Prepare regular performance reports to support IM Leads in evaluating ROI KPI progress and testing insights Recommend data driven optimizations to improve future campaigns Collaboration & Relationship Support Partner with internal clients business units subject matter experts and marketing and communications colleagues to ensure campaign components align with strategy and organizational priorities Maintain strong communication across teams to ensure clarity transparency and workflow efficiency Support vendor coordination for digital advertising creative development or external marketing tools as needed Additional Responsibilities Participate in IM COE process improvement initiatives documentation and best practice playbook development Support special projects emerging marketing capabilities and cross functional initiatives as assigned MINIMUM QUALIFICATIONS AND EXPERIENCE Special Skills Mandatory Hands on experience using CRM and marketing automation platforms eg Pardot HubSpot Marketing Cloud Feathr Basic knowledge of SEO SEM Google Analytics and digital advertising platforms Proven ability to manage multiple projects simultaneously and meet deadlines in a fast paced matrixed environment Strong analytical skills with the ability to translate data into insights and recommendations Experience with website CMS platforms WordPress Squarespace or similar Excellent communication organization and stakeholder management skills Basic knowledge of creative and content tools Canva Adobe Creative Suite and Figma preferred Preferred Experience in membership associations andor loyalty based programs strongly preferred Experience in healthcare agency performanceproduct marketing environments Experience with AI enabled tools eg Microsoft CoPilot Asana AI Familiarity with lead lifecycle management member retention audience segmentation and funnel based marketing strategy Experience with paid media targeting and campaign optimization Experience with utilizing ringless voicemail andor SMS campaigns Education Bachelors degree in marketing communications business liberal arts or related field or an equivalent combination of relevant education and experience Licensure or Certification NA Experience 35 years of experience in integrated marketing digital marketing or marketing operations WORKING ENVIRONMENT Physical This role involves prolonged sitting repetitive computer use and screen time Ability to operate office equipment Ability to lift up to 25 lbs ENVIRONMENT Regular office environment This is a hybrid position requiring physical presence in the office a minimum of two days per week Tuesday and Wednesday Salary Range 2885hr 3125hr The AOA offers the following benefits Medical Dental Vision

HSAFSA

Life and AD&D Long and Short Term Disability Commuter Benefits LegalShieldID Shield Matched 401k We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law American Osteopathic Association is unable to sponsor work visas at this time #J-18808-Ljbffr Careers with the American Osteopathic Association