Account Executive

Job Description

Job Description

Description:

This role is the next step in your sales career and offers a strong growth opportunity supporting our Anatomic Pathology service lines. The Account Executive develops and executes integrated commercial strategies to expand market presence, generate qualified leads, and convert opportunities into long-term partnerships with healthcare organizations. Serving as a key connector between clinical services, operations, and business development, this position acts as a primary ambassador for SBMF’s pathology solutions and offerings.

KEY FOCUS AREAS

The role emphasizes growth in Anatomic Pathology, engagement with

hospital systems, specialty physician practices, and ambulatory clinics,

expansion of digital pathology initiatives, and development of outreach

services across multiple specialties.

ESSENTIAL FUNCTIONS

Sales & Business Development

The Account Executive drives new business acquisition within assigned territories, identifies and pursues prospective healthcare clients such as hospitals, health systems, and specialty practices, and leads both in-person and virtual sales meetings, presentations, and demonstrations. This role requires building and managing a structured sales pipeline with

defined activity metrics and revenue goals. The Sales Specialist collaborates closely with operations and clinical leadership to ensure proposed solutions align with client needs and supports contract discussions and onboarding activities in partnership with internal teams.

Marketing Strategy & Execution

The Account Executive implements regional marketing initiatives that support SBMF’s growth strategy, assists with planning and coordinating conference activities including booth engagement and lead follow-up, and works with marketing leadership to develop messaging, collateral, and digital content. The position also contributes to specialty specific positioning for Anatomic Pathology services and provides field-based insights to refine marketing strategies and value propositions.

Relationship Management

The role requires building and sustaining long-term relationships with healthcare administrators, practice managers, HIM leaders, and physicians. The Account Executive serves as a trusted resource and primary contact for prospective clients and partners with Client Services to ensure seamless transitions after the sale.

Reporting & Performance

The Account Executive tracks and reports sales activities, evaluates pipeline progress, and communicates outcomes to leadership. The role is expected to meet or exceed established KPIs related to activity, growth, and retention while providing competitive intelligence and broader market insights.

• Candidates must hold a bachelor’s degree in business, Marketing, Healthcare Administration, or a related field, along with three to five years of experience in healthcare sales, marketing, or business development.
• Experience selling services or solutions to healthcare providers is strongly encouraged, as is a solid understanding of healthcare operations, compliance, or clinical services.
• The position requires proven relationship building and consultative sales skills, as well as the willingness to travel regionally and attend conferences
• Experience in Anatomic Pathology, laboratory services, or diagnostic environments is preferred with Medical Records or healthcare technology solutions a plus. Familiarity with hospital systems, specialty practices, and ambulatory clinics is desirable, and comfort working collaboratively with clinical, operational, and executive teams is beneficial.
• The role requires strategic thinking paired with practical execution skills. Strong communication and presentation abilities, self-motivation, organizational strength, and a performance-driven approach are essential.
• Must possess the ability to clearly articulate complex service offerings and maintain a professional presence consistent with SBMF’s mission.