Marketing Specialist
Targeted Talent
Job Description
Job Description
Roles and Responsibilities
- Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results.
- Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.
- Create or support the development of content, spanning a multitude of different content formats and types.
- Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem.
- Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.
- Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact.
- Partner with key stakeholders within marketing as well as cross-functionally.
- Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords.
- Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.
Qualifications
- B.A./B.S. degree in marketing or related field required
- 1-3 years of professional experience in a marketing role
- Results-oriented with a metric mindset, a can-do attitude, and an eye for detail
- Extremely comfortable in a fast-growth start-up environment
- Experience in B2B SaaS marketing a big plus
- Must have the ability to learn quickly and effectively
- Excellent organizational, project, and time management skills
Vacancy posted 13 days ago
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