Regional Marketing Director
Personal Healthcare Management LLC
Job Description
Job Description
Regional Marketing Director - Nursing Homes Buffalo Area
Full-Time
Responsibilities: - Develop and implement strategic marketing plans to increase census and occupancy rates across multiple nursing homes. - Establish and maintain strong relationships with hospitals, physicians, and other healthcare providers to drive referrals and admissions. - Analyze market trends and identify opportunities for growth and expansion. - Collaborate with facility administrators and marketing teams to ensure cohesive and effective marketing strategies. - Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed. - Represent the organization at industry events, conferences, and community outreach programs. - Provide leadership and support to local marketing teams to achieve targeted census goals.
Qualifications:
Minimum of 2-3 years of experience in healthcare marketing, preferably in the long-term care or nursing home industry.
Proven success in developing and executing marketing strategies that drive census growth.
Strong network of relationships with hospitals, healthcare providers, and referral sources in the Buffalo area.
Excellent communication, interpersonal, and leadership skills.
Ability to travel within the region as needed.
What We Offer :
Competitive salary
Comprehensive benefits package including health, dental, vision
Opportunities for professional development and career advancement - A supportive and collaborative work environment
Work Location: Multiple Locations
Equal Opportunity Employer
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
ACKNOWLEDGEMENT
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. All pay rates and bonuses are paid and/ or awarded to employees based on the facilities policy and/ or the CBA, depending on the position.
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