Vice President, Brand Strategy
$129.49k - $207.32kDigitas
VP, Brand Strategy
Saatchi & Saatchi Health is looking for a VP, Brand Strategy to join our team in New York. As a VP, Brand Strategy, you will lead the development of brand and communications strategies that drive meaningful engagement across audiences and channels. You will partner closely with cross-functional agency teams and clients to uncover insights, define positioning, and shape integrated campaign platforms that deliver against business goals. This role requires a strong strategic voice, the ability to synthesize complex information into clear direction, and a deep understanding of how brands connect with consumers and healthcare professionals in today's landscape. You will play a key role in guiding creative development, shaping brand narratives, and elevating the strategic product across accounts.
Key Responsibilities:
- Lead development of brand strategy, positioning, and integrated communications plans across key accounts
- Translate business objectives, market dynamics, and audience insights into actionable strategic frameworks and creative briefs
- Partner with creative, account, and analytics teams to develop cohesive, insight-driven campaigns across channels
- Drive thought leadership around brand building, behavior change, and engagement across consumer and HCP audiences
- Present strategic recommendations to senior clients with confidence and clarity
- Mentor and guide junior strategists while contributing to a strong strategic culture within the agency
- Collaborate across agency partners and disciplines to deliver best-in-class integrated work
Key Competencies:
- Strong experience in brand strategy within an agency or consulting environment, ideally within healthcare or wellness
- Deep understanding of brand positioning, audience insight development, and integrated marketing
- Ability to connect data, cultural trends, and customer insights into compelling strategic narratives
- Experience leading cross-channel campaigns (digital, social, media, content, etc.)
- Excellent communication and storytelling skills
- Collaborative mindset with the ability to influence senior stakeholders
Background / Experience:
- 10+ years of experience in brand strategy, marketing strategy, or related discipline
- Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
- Proven ability to lead strategy on complex, multi-stakeholder accounts
Compensation Range: USD $129,485.00 - USD $207,324.00/Annually.
Vacancy posted 3 days ago
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