Email Marketing Strategist

About Us Red Shark Digital is a full-service digital marketing agency headquartered in North Carolina, helping businesses connect with their customers through innovative, measurable digital solutions. Our mission is to deliver ambitious growth for like-minded businesses. Founded in 2013, Red Shark Digital has grown from a small application and web development firm into a multidisciplinary agency offering search engine optimization (SEO), paid advertising, Webflow website design and development, branding, creative services, and digital marketing strategy. We bring together strategy, creativity, and technology to help our clients grow and achieve meaningful results. Overview We're looking for a part-time HubSpot Email Marketing Specialist to own email execution for a specific set of client accounts. The work is steady and well defined: multiple active campaigns, nurture sequences, and a growing list of one-off sends, all built and deployed in HubSpot. This role exists because of that client work. It's scoped to it, staffed around it, and grows with it. You take approved assets and turn them into clean, tested, on-time sends, and you keep the HubSpot side of the account organized so nobody has to check behind you. Hours: 5 to 15 hours per week, set by campaign volume on the accounts you support. Most weeks land in the middle of that range. Busier campaign months run higher. Availability: You need to be reachable and working during normal US business hours (Eastern time). This isn't a nights-and-weekends role. Location: Fully remote, US-based. Type: Part-time W2 employee, at-will, tied to the client accounts it supports. We're being upfront about that: hours scale with the client work, up when scope grows and down if it shrinks. If the work is there and you're doing it well, the role is there, and we expect it to expand as we bring email work from additional clients under it. What You'll Own Email Build and Deployment Build emails in HubSpot from approved copy and Figma designs using the drag-and-drop editor and custom modules Maintain and extend a reusable template system so builds stay consistent and fast Set up nurture sequences and automated workflows, including enrollment triggers, delays, branching, and goal criteria Schedule and deploy sends on the approved calendar, including weekly one-off sends and multi-touch campaigns Support the clients' transition from Pardot to HubSpot: rebuilding templates, lists, and journeys in HubSpot and keeping both platforms straight during the overlap Lists, Segmentation, and Data Build and maintain active and static lists, segments, and suppression lists Handle contact imports, property mapping, deduplication, and list cleanup Manage subscription types and unsubscribe handling Keep HubSpot and Salesforce aligned: understand which system owns which data, how contacts and lists sync, and what breaks when they don't Keep contact data organized so segmentation is accurate and reporting is trustworthy QA and Deliverability Run a pre-send QA checklist on every email: links, UTMs, personalization tokens, fallback values, rendering across major clients and devices, plain-text version, subject line and preview text, footer and legal language Monitor deliverability signals (bounces, spam complaints, unsubscribe rates, sender reputation) and flag anything that looks off before it becomes a problem Ensure emails meet accessibility standards (WCAG 2.2) and CAN-SPAM requirements Reporting and Communication Pull campaign performance from HubSpot (opens, clicks, click-to-open, conversions, list growth, unsubscribes) into a monthly client report that ships with our other channel reporting Send a short weekly internal status update covering what shipped, what's scheduled, and anything at risk Track action items from the weekly client call that touch HubSpot and close them out Log your hours by client and campaign. Email work on this account is scoped by the hour, so accurate time tracking is part of the job, not an afterthought What We're Looking For HubSpot Experience (required) 3+ years hands-on in HubSpot Marketing Hub, Professional or Enterprise tier Have personally built and run recurring email programs in HubSpot, not just sent the occasional newsletter Strong in: email editor and custom modules, workflows, active vs. static lists, subscription types, personalization tokens and smart content, A/B testing, and campaign reporting Comfortable with HubSpot's Salesforce integration and how contact and list data sync between systems Working knowledge of Pardot (Marketing Cloud Account Engagement) is a strong plus, since this account is mid-migration HubSpot Email Marketing and Marketing Hub certifications are a plus. Experience migrating a client from Pardot (or another platform) to HubSpot is a strong plus. Email Marketing Craft Understand deliverability fundamentals: SPF, DKIM, DMARC, domain warmup, bounce handling, and how list quality affects inbox placement Know how to test rendering across clients (Litmus, Email on Acid, or HubSpot's preview tools) and fix what breaks Have worked with brand and compliance guardrails where copy cannot be changed without approval B2B, nonprofit, service or higher education audience experience is a plus How You Work This role only works if you're the kind of person who doesn't need to be managed. Specifically: Meticulous. You catch the broken link, the wrong token, the old date in the footer, before anyone else sees it. You keep your own QA checklist and actually use it. Timely. Sends go out when they're scheduled. If something is going to slip, we hear about it days ahead, not the morning of. Reliable. Your weekly update shows up without being asked. If you say it's done, it's done and it's been tested. Organized. Your HubSpot workspace is clean: clear naming conventions, campaigns tagged, lists labeled, nothing orphaned. Clear communicator. You ask the question early when something is ambiguous and you write things down so the team isn't relying on memory. KPIs Success in this role will be measured by: On-time send rate: emails deploy on schedule, every time Error rate: sends that go out with a broken link, wrong token, or rendering issue (target is zero) Deliverability: bounce and complaint rates within healthy ranges, no domain reputation issues Reporting consistency: weekly update and monthly campaign report delivered without prompting Leadership leverage: the account lead can trust the email side is handled without checking in Compensation Part-time W2, paid for hours worked, 5 to 20 hours per week based on client demand Fully remote, with resources provided Final Note This is a focused role with a clear scope, and we want to be clear about the shape of it. You're not being hired into a general position and assigned wherever we need help. You're being hired to run email for a defined set of accounts, and your hours follow that work. The right person will take a piece of work that currently pulls on senior team members and run it so well that we stop thinking about it, and then we'll hand them more. #J-18808-Ljbffr Red Shark Digital