Campaign Manager

Job Title – Campaign Manager

Business Unit - Brokers International

Location – Urbandale, IA

About Brokers International

As The Original Agency Builder since 1983™, Brokers International is one of the largest and most experienced insurance marketing organizations in the country. We work effortlessly to help our agency partners and their financial professionals build their businesses and serve their customers through innovative products, marketing, compliance, and operational support. In June of 2021, we partnered with Integrity Marketing Group, the nation’s largest independent distributor of life and health insurance products, to help us expand our reach and provide a more holistic planning service to agents and agencies across the industry.

Under the leadership of President Mark Williams, BI is making significant investments in talent, operations, sales and marketing capabilities, and digital platforms in order to step-change its ability to drive accelerated growth as a strategic partner.

BI’s culture is one of inclusion and passionate teamwork. You will be surrounded by individuals that are enthusiastic about our company, our brand, the level of support we provide our partners, and working as one integrated team. Our core values are Teamwork, Work Ethic, Integrity, and Customer Service. If you are up for the challenge, come join us and be part of taking BI on a new journey of accelerated growth and success.

Job Summary

We are seeking a dynamic Campaign Manager to join our lively and vibrant team, utilizing their expertise to develop, implement and manage sales and marketing campaigns for Brokers International. The right candidate will be a subject matter expert for sales/marketing campaigns, be excellent in promotional strategies and have a firm grasp of Digital Marketing. This position will collaborate with internal and external partners to help deliver exceptional creative communications to ensure brand continuity.

Primary Responsibilities:

• Responsible for development, coordination, and execution of Brokers International sales & marketing, and training promotional campaigns, including serving as SME for digital marketing campaigns, and overseeing consistency of messaging.

• Develop and manage the campaign calendar, planning topics and content, writing, and submitting project briefs, and determining cadence and execution of timelines.

• Monitor and evaluate company communication effectiveness, success, and ROI, including reporting of communication matrix and analytics to management. Leverage tracking capabilities and customer feedback to ensure these programs are providing customers with valued services for them and their downline.

• Collaborate with Manager of Agency Activation, sales, and training teams to align and support them on the promotion and support of the programs.

• Maintain a keen understanding of communication trends, including digital marketing developments, and marketing communication best practices.

• Manage a wide variety of communication methods, including digital marketing efforts, to provide effective communications to company’s agent/advisors/agencies.es enablement and agency business development strategy.

Primary Skills & Requirements:

• 6+ years’ experience leading development of creative strategy and building campaigns.

• Proven ability to create visual concepts and brand visual language from clear marketing objectives.

• Experience in digital marketing and branding is a must.

• Bachelor’s Degree (B.A. or B.S.) from four-year College or University and/or equivalent experience.

• Prior management experience preferred but not required.

• Travel <10%

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health, and wealth insurance products. With a strong Insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health, and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We are proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.