Social Media Manager

What You'll Do At Principal, we're looking for a creative, organized, and strategically minded Social Media Manager to join our Global Brand & Experience Center of Excellence. We're seeking a hands‑on social media professional who understands how brands build trust through compelling content, strategic activation, and a deep understanding of audience behavior. In this role, you'll help shape how Principal and the sub‑brand, Principal Asset Management show up across social channels, translating thought leadership, campaigns, events, business priorities, and subject matter expertise into engaging content and impactful social experiences. You'll play a key role in content planning, editorial management, channel execution, and performance optimization while partnering across marketing, communications, creative, and business teams to identify, prioritize, and activate content opportunities that strengthen our brands and grow audience engagement. What You'll Do Execute and contribute to broader social media strategies, planning and activating campaigns and content programs that strengthen and grow the Principal and Principal Asset Management. Own the Principal Asset Management social editorial calendar, identifying content opportunities, coordinating key elements with stakeholders, and maintaining a pipeline of content across channels. Lead content planning and campaign activation efforts from concept through execution, ensuring alignment with business priorities, and audience needs. Create, manage, and publish content across LinkedIn, Facebook, Instagram, and emerging platforms while maintaining channel best practices and publishing workflows. Partner with creative teams, subject matter experts, executives, and marketing partners to develop social‑first, executive, video, and event content, as well as adapt existing marketing assets for social media. Translate thought leadership, campaigns, events, and business priorities into engaging social content and activation opportunities. Provide strategic recommendations on content format, channel selection, timing, and activation approaches to maximize impact and engagement. Monitor platform trends, audience behaviors, algorithm changes, and emerging social media best practices to identify opportunities for innovation and growth. Support live event coverage and on‑site content creation opportunities, including video production, real‑time storytelling, and social activation. Analyze channel and campaign performance, develop reporting and insights, and recommend optimizations based on what is and isn't working. Manage content execution and channel operations, ensuring content is published accurately, on time, and aligned with brand standards. Help establish and advance social media standards, governance, education, and best practices across Principal. Who You Are 5+ years of experience in social media marketing, content strategy, editorial planning, and project management. Strong understanding of social media platforms, content ecosystems, audience engagement strategies, and platform algorithms. Experience managing content calendars, coordinating cross‑functional stakeholders, and leading content programs from planning through execution. Proven ability to create and oversee a variety of content formats, including social‑first content, video, executive thought leadership, and event‑based content. Strong organizational skills with the ability to manage multiple priorities, projects, and deadlines in a fast‑paced environment. Experience analyzing social media performance data and translating insights into actionable recommendations and content optimizations. Excellent communication, collaboration, and relationship‑building skills with the ability to build alignment and drive progress across teams. Experience using social media management, publishing, and analytics tools such as Sprinklr. Curiosity for emerging trends, technologies, platforms, and evolving social behaviors. B2B marketing and/or financial services experience is a plus. Success in This Role You are equal parts strategist, content planner, creator, and orchestrator. You enjoy identifying opportunities, building content programs, and bringing ideas to life through thoughtful execution and measurable results. You thrive in a fast‑paced environment, excel at coordinating across multiple stakeholders, and can confidently guide teams toward effective social media solutions that strengthen brand presence and audience engagement. Salary Range Information Salary ranges below reflect targeted base salaries. Non‑sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non‑Exempt expressed as hourly; Exempt expressed as yearly) $89300 - $120650 / year Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short‑term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible Yes Location This role will be located at Principal World Headquarters in Des Moines IA and will benefit from a hybrid work arrangement with 3 days a week in the office in a typical work week. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment‑Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose‑led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well‑being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Original Posting Date 9/11/2026 Most Recently Posted Date 9/11/2026 Artificial Intelligence Usage Notice Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights. #J-18808-Ljbffr Principal Financial Group