Digital Marketing Manager

Digital Marketing Manager

Location: Maple Grove, Minnesota preferred or West Des Moines, IA

Reports To: Communication and Media Manager

Employment Type: Full Time

Role Overview

Lead ProAg's digital marketing strategy and drive growth through impactful digital campaigns, website optimization, social media, search marketing, and lead generation efforts. This role partners across the organization to enhance brand awareness, strengthen customer and agent engagement, and deliver measurable business results through data-driven marketing initiatives. Ideal candidates are customer focused, resourceful, strategic, innovative marketers with a passion for creating exceptional digital experiences and driving continuous improvement, along with a ownership/champion mindset.

In This Exciting Opportunity, You Will:

• Develop and execute digital marketing strategies that drive brand awareness, audience engagement and business growth in targeted geographies to increase profitable premium.
• Manage and optimize ProAg's website, social media, email marketing, search marketing (SEO/SEM) and other digital channels.
• Create and oversee digital content, campaigns and customer journeys that enhance engagement and lead generation.
• Monitor and analyze marketing performance using data, insights and KPIs to drive continuous improvement and maximize results.
• Serve as the digital marketing subject matter expert, leading projects and collaborating with internal teams, agencies and technology partners.
• Lead social media strategy and execution, including content planning, publishing, audience engagement, and paid and organic promotional efforts. Direct SEO and SEM initiatives to improve search visibility, website traffic, engagement, lead generation and overall digital performance.

What You Bring

• A bachelor's degree in Marketing, or Communications
• At least six years of Digital Marketing experience managing multiple platforms, with demonstrated success driving results.
• Experience within crop insurance strongly preferred or related industries in agriculture, agribusiness, agricultural financial services, or a related industry preferred.
• Excellent organizational, written, and verbal communication skills.
• Exceptional ability to build and manage relationships effectively across all departments with demonstrated success.
• Demonstrated competence and experience with applications such as Canva, Adobe, Hubspot, Wordpressand Microsoft products, mainly for templated content creation purposes.

What We Offer

• Competitive salary and comprehensive benefit package
• Strong learning culture with ongoing development opportunities
• Opportunities for growth and career advancement
• Comprehensive medical, vision, and dental coverage, with eligibility beginning on your first day of employment
• Basic life and disability insurance
• 401(k) plan with 6% company match
• 20 days of PTO, three floating holidays, approximately 10 paid holidays, and volunteer time off
• Paid parental leave
• Access to our award-winning wellness program, including mental health services, fitness network membership, and a complimentary Headspace subscription
• Student loan matching program,
• Employee discount program
• An opportunity to do meaningful work and love what you do

What We Represent:

A career with purpose. Our crop insurance professionals work each day to bring peace of mind and protection to American farmers and ranchers. Join a team who truly cares.

• Part of something bigger: We offer a career with purpose as you support the farmers and ranchers who create food, fuel, and fiber for the world.
• Personal connections: We are built on strong relationships and appreciation of your individuality.
• A team who cares: We look out for each other personally and professionally because we care about each other.
• Innovators by trade: We're committed to a brighter tomorrow for our team members and agriculture.
• The best of both worlds: We combine personal connections with powerful resources, thanks to our culture and the backing of Tokio Marine HCC.

The Company:

ProAg, a member of the Tokio Marine HCC group of companies, is positioned as a financially strong and well-capitalized insurer with an AM Best rating of A++. With 100 years of service to our agents & insureds, we stand committed to continuing the principles that ProAg was founded on: Integrity, Loyalty, and Customer Service. Tokio Marine HCC is a leading specialty insurance group with offices in the United States, the United Kingdom, Europe, and other exciting locations. With the strength and stability that comes from being a member of the Tokio Marine Group, and more than fifty years of growth, profitability, and stability, we offer important insurance products that most people don't even know exist. Every policy we write is special, enabling our clients to do amazing things.

Pay Transparency

The pay range for this position is pay range $90,000 – $115,000, which includes geographic adjustments, where applicable. The pay range is the range THMCC, in good faith, believes is the range of compensation for this role at the time of this posting. The hired applicant will be offered pay within the entire range based on the candidate's geographic location, qualifications, work experience, education, and/or skill level. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of color, race, sex, national origin, sexual orientation, religion, age, veteran status, disability, pregnancy, citizenship status, genetic information, or any other basis protected by federal, state, or local pay equity laws.

Disclaimer

As an insurance company, we comply with certain federal, state and local laws such as the Violent Crime Control and Law Enforcement Act of 1994 (18 USC § 1033(e)), which restricts our ability to employ individuals with certain types of criminal convictions. Where not restricted by law and for criminal history not covered by this law, the Company will consider qualified applicants with arrest or conviction history in compliance with applicable law.

Equal Opportunity Employer

TMHCC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.