Marketing Specialist

Located in the heart of downtown Omaha, this upscale hotel offers world-class hospitality to guests and is ranked one of the leading hotels in the city. The Omaha Marriott Downtown’s commitment to providing outstanding guest experiences extends to its employees. Our property and brand pride itself on world-class service and superior style. What will you be doing? Develop and execute integrated marketing strategies for The Capitol District and hotel, including digital marketing, advertising, social media, content creation, public relations, and promotional campaigns that drive brand awareness, engagement, and revenue. Ensure brand consistency and compliance across all marketing initiatives, maintaining alignment with The Capitol District brand identity and guidelines. Manage digital marketing channels and online presence, including websites, social media platforms, third-party listings, SEO initiatives, and online reputation management to maximize visibility and engagement. Create, oversee, and distribute marketing content and creative assets, including photography, video, sales collateral, signage, digital advertisements, and promotional materials for the Capitol District and the Hotel. Monitor, analyze, and optimize marketing performance using campaign analytics, attribution data, and market insights to improve effectiveness, return on investment, and strategic decision-making. Collaborate with internal teams, community partners, and Capitol District tenants to develop marketing initiatives, support events, identify partnership opportunities, and enhance the overall guest and visitor experience. Provide marketing leadership and expertise by staying current on industry trends, emerging technologies, and best practices, recommending innovative approaches that strengthen market competitiveness. Participate in marketing, promotional, and community events and perform other duties as assigned in support of The Capitol District and hotel business objectives. What do you bring to the role? Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent education and relevant experience will be considered. Demonstrated experience planning, executing, and managing multiple marketing initiatives with strong organizational, project management, and time-management skills. Proficiency in digital marketing, including social media management, paid advertising, email marketing, SEO/SEM, website management, and campaign analytics. Strong working knowledge of marketing and design software, including Microsoft Office, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, and related marketing platforms. Excellent written and verbal communication skills, with the ability to create compelling content, deliver presentations, and represent the organization professionally. Strong analytical and problem-solving abilities, including experience interpreting performance metrics, tracking KPIs, and making data-driven recommendations. Ability to build positive relationships with guests, tenants, clients, and internal teams while handling inquiries and concerns with professionalism and discretion. Ability to work independently and collaboratively in a fast-paced environment, maintaining a high degree of accuracy, attention to detail, and adaptability. Willingness to work a flexible schedule, including evenings, weekends, and holidays, and to participate in events, client meetings, tours, and promotional activities as needed. Preferred qualifications include hospitality or restaurant industry marketing experience, familiarity with the Omaha market, and expertise in current marketing trends and best practices. What’s in it for you? A free, well-balanced meal every shift Room discounts at Marcus Hotels & Resorts and Marriot worldwide locations Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing, and spa “Two for one” movie theater coupons at Marcus Theatres Ability to grow your career and transfer from one property to another Early wage access Paid time off Flexible scheduling Medical, dental, and vision insurance (offered after 30 days of employment), company-paid life insurance, employee assistance program offer, and 401k with employer match And more! Pay Estimate: 55,000.00 About Us: A division of The Marcus Corporation, Marcus Hotels & Resorts has a rich 60-year history of operational and service excellence. We are “People Pleasing People” who strive daily to create extraordinary experiences for guests and associates alike. Focused on expanding our U.S.-based portfolio of 15 hotels and resorts, our properties are known for their unique character and style. Note: This document describes the general nature and level of work required of people in the job. It is not intended to be an all-encompassing list of responsibilities, duties, and skills. The Omaha Marriott is an equal opportunity employer. #J-18808-Ljbffr Marcus Hotels & Resorts