Social Media Specialist

Location: Teacher Administrative Center, 3215 Cuming Street, Omaha, NE 68131

Reports To: External Relations Administrator

Work Schedule/FLSA Status: 12-months per year / Salaried Exempt

Salary Schedule: S04/92A Starts at $61,292.81. Salary credit may be awarded for applicable experience.

Position Purpose:


This position is key to telling district stories across social media channels, in partnership with multimedia specialists and other staff on the District Communications team. The leader is responsible for social media strategy planning, content creation, and evaluation, tailoring content to target audiences and platform best practices to support broader communication objectives for the students, staff, families, and community we serve.

The individual in this position will also assist with preparing, managing, and deploying internal and external communications for the school district or a specific school, including issue and crisis communications.

Essential Performance Responsibilities:

• Research, plan, and manage the district's social media strategy in partnership with fellow staff storytellers and the external relations administrator.
• Create, curate, and manage all published content (images, video, written, audio/podcast, and/or more) on social media.
• Work with internal and external stakeholders to collaborate on ideas to ensure the social media strategy is executed.
• Monitor, listen, and respond to stakeholders per social media policy.
• Monitor the latest trends on social media to improve strategy and provide recommendations on how to best leverage new tools and services.
• Compile data across several social media platforms and create weekly, monthly, and annual reports, including analysis for insights and future strategy development.
• Train other staff on social media guidelines, policy, and best practices.
• Increase awareness of positive district news by writing stories and features for various platforms.
• Assist with special functions, activities, and events to promote the district, staff, and students.
• Develop photo and video content for use across district communication channels.
• Assist with crisis communication support to families and schools.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities:

• Bachelor's degree in public relations, journalism, communications, or a related field.
• Three years or more of professional experience in communications, public relations, journalism, or a related field.
• Understanding of social media management and best practices on district-approved social media sites (Facebook, X, Instagram, YouTube, LinkedIn, and NextDoor).
• Excellent interpersonal and oral/written communication and public relations skills.
• Operating knowledge of Microsoft Office and Adobe Creative Suite tools such as Photoshop, Premiere, InDesign, and Illustrator.

Additional Duties: Performs other related tasks as assigned by supervisor.

Equipment: This position may require the ability to use basic office equipment, including computers, copiers, and scanners. Must always comply with OPS's guidelines for equipment use.

Travel: Frequent travel within the District between schools and central offices will be required. Occasional travel outside of Omaha or Nebraska will also be required.

Physical and Mental Demands, Work Hazards:

• Must be able to respond rapidly in emergency situations.
• Must have organization, time management, communication, and interpersonal skills.
• Exemplary attendance.
• Ability to work the required number of hours. Hours may include limited evening and weekend hours.
• Reliable transportation.
• Ability to work within the local community/neighborhood as appropriate.
• Work in a standard office and school building environment.
• Exemplary communication skills, verbal and written.

Interrelations:

• Contact with district personnel, customers, and vendors.
• Will work under the direct supervision of the department supervisor to complete day-to-day tasks.
• Will be working with a diverse population requiring the ability to handle all situations with tact and diplomacy.
• Must understand and respond appropriately to customer needs and maintain a positive attitude with all customers and colleagues.
• Expected to interact with all internal and external customers in a friendly, professional manner and provide quick, responsive customer service.

Employee Punctuality and Appearance

• For schools to operate effectively, employees are expected to perform all assigned duties and work all scheduled hours on each designated workday, unless the employee has approved leave.
• Any deviation from assigned hours must have prior approval from the employee's supervisor or building administrator.
• All employees are required to report to work dressed in a manner that reflects a positive image of Omaha Public Schools and is appropriate for their position.
• Regular attendance is important.

Terms of Employment


This position is treated as a full-time non-exempt classified position. The terms of your employment will be governed by applicable state laws regulating employment or teaching in a Nebraska public school and Board of Education policies, as those laws and policies may change from time to time, and the Teacher Contract. If your position is represented by a collective bargaining representative, then your employment will also be governed by a negotiated agreement between OPS and that collective bargaining representative.

Terms of employment are contingent upon:

• A background check that demonstrates a background acceptable for the position sought and working with or around students.
• Verification of U.S. Citizenship or legal authorization to work in the United States.
• Successful completion of a tuberculosis skin test (if required by federal law for your position).

Omaha Public Schools does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), marital status, sexual orientation, disability, age, genetic information, gender identity, gender expression, citizenship status, veteran status, political affiliation or economic status in its programs, activities, employment, and provides equal access to the Boy Scouts and other designated youth groups. The following individual has been designated to handle inquiries regarding the non-discrimination policies: Director for the Office of Equity and Diversity, 3215 Cuming Street, Omaha, NE 68131. View phone number on click.appcast.io)


The Omaha Public School District is committed to providing access and reasonable accommodation in its services, programs, activities, education, and employment for individuals with disabilities. To request disability accommodation in the application process, please contact the Talent Services department at View phone number on click.appcast.io.