Associate Manager, Paid Social

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. Job Description The New York Times is looking for an experienced Paid Social Associate manager to join our new in-house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap et. You will be responsible for contributing to the end-to-end social campaign management — from execution and optimization to platform innovation — ensuring our campaigns deliver impact at scale. This is a hybrid role based in our New York Office, you will be reporting to the Manager, Paid Social. You can typically expect to be in the office 3 days per week. About the Role As the channel specialist, you'll be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid social channels. Responsibilities: Own end-to-end paid social campaign execution and optimization Design and manage audience segmentation, creative rotation, and budget pacing Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc) Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Consult internal teams on channel best practices and provide creative insights to help inform the creative development process Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis Experimentation with automation tools and workflow processes Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: 3+ years of experience managing paid social campaigns at scale (agency or in-house) 2+ years in performance marketing Deep expertise in Meta Ads Manager and at least two additional social platforms. Track record of results-driven campaign execution and management Familiarity with iOS 14+, CAPI, and evolving privacy frameworks Analytical skills with proven experience hitting ROAS, CPA, or CPI goals Preferred Qualifications: Understanding of audience targeting, creative optimization, platform features

REQ-020177

The annual base pay range for this role is between:

$85,000—$100,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process. If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment. The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here. Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times. If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at View email address on click.appcast.io. You can also file a report with the Federal Trade Commission or your state attorney general.