Marketing Analyst
Virtual Vocations Inc
Driving insights and recommendations on marketing performance, the full-time Marketing Analyst will analyze digital and customer lifecycle channels to improve acquisition, retention, and campaign effectiveness, utilizing AI-enabled tools in a remote work environment. Key responsibilities: Analyze performance across digital channels and direct mail campaigns to establish benchmarks and evaluate lead generation Evaluate customer lifecycle campaigns and recommend improvements for audience targeting and engagement Support A/B testing and monitor performance across owned channels to inform budget allocation and optimize campaign effectiveness Required qualifications: 3-4 years of experience in marketing analytics, digital marketing, or performance marketing Strong experience analyzing digital marketing campaigns, including paid media and email/CRM Proficiency with analytics and reporting tools such as GA4, Adobe Analytics, and BI tools (Tableau, Power BI) Familiarity with AI-enabled tools for analysis and reporting Ability to translate data into actionable business insights and recommendations
Vacancy posted 2 days ago
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