Digital Marketing Manager

We're one of Atlanta's fastest-growing personal-injury firms — revenue up 54% year-over-year. We're looking for an operator who can take a strategy and make it real across every platform we run — and own the number that actually matters: cost per signed case. If you measure your work in impressions and likes, this isn't your role. If you measure it in dollars, leads, and cases — keep reading. What you'll own You are the human engine of our marketing machine. Strategy and analytics are handled at the firm level — your job is flawless execution and ownership across: Build & run the campaigns — Google Ads, Meta, YouTube/CTV, Google Business Profile. You personally build them, load the creative, watch delivery, frequency, and geo, and catch waste before it costs us. Write compliant, high-converting ad copy — headlines, primary text, CTAs that convert, written to clear Georgia Bar advertising rules (we'll train you on compliance; you bring the writing). Manage our creative bench — hire and ride herd on freelance video producers and designers to get spots and creative shipped on time and on brand. You direct production; you don't have to shoot it yourself. Keep the data clean — Case Type tracking, conversion tracking, and analytics. Our reporting is only as good as the plumbing you maintain. Report in dollars — weekly numbers tied to leads, signed cases, and cost per case. Not vanity metrics. You're a fit if you have 3+ years hands-on personally building and running Google Ads and Meta accounts — not "managed an agency that did it." We'll ask you to walk us through an account you built. Lead-gen / local-services / performance background — law, home services, medical, or similar. You think in cost-per-lead and cost-per-acquisition, not brand impressions. Sharp copywriting — you can write an ad that makes the phone ring, and you understand testing the hook, not just the wording. Vendor management chops — you've hired, briefed, and (when needed) fired freelancers and agencies. Numbers fluency — you can tell the difference between a channel that drives leads and one that drives signed cases, and you optimize for the second. Bonus points Experience writing for regulated industries (legal, medical, financial). Hands-on with CTV/streaming (Vibe, tvScientific, YouTube) or GBP/local SEO. You can produce basic video/design yourself — a plus, not required. What we offer $80–95K base + performance bonus tied to the metrics that matter (cost per signed case, clean data, campaign results). Benefits (401(k) match, medical, dental, life, vision, and a monthly contribution to a LifeTime membership) A firm that is investing in growth, not cutting — real budget, real ambition to dominate the Atlanta market. Direct ownership and visibility. Small team, no bureaucracy, your work moves the needle immediately. A seat at a firm building a brand people in Atlanta (and the rest of the nation) will know by name. #J-18808-Ljbffr