Director of Marketing Growth & Strategy

Job Description

At Impel Consultant, we partner with organizations to strengthen marketing performance, accelerate sustainable growth, and apply AI in practical, responsible ways. Our mission is to equip leaders and teams with the strategy, insight, and support needed to improve customer engagement, marketing effectiveness, and commercial outcomes.

This opportunity allows professionals to work with growth-focused organizations across the U.S., helping shape stronger marketing strategies through innovation, data-informed decision-making.

We are seeking a passionate, driven professional for the role of Director of Marketing Growth & Strategy. You will collaborate with business leaders, marketing teams, and stakeholders to strengthen go-to-market priorities, improve marketing performance, and identify practical opportunities for marketing workflow s.

Your Opportunity to Lead Marketing Growth and Strategy

This is a senior strategy role for individuals committed to helping organizations improve how they reach, engage, and retain customers. You will work closely with marketing leaders, commercial stakeholders, and client teams, providing guidance and implementing practical strategies to support measurable growth.

While primarily remote, you will lead virtual workshops, strategic discussions, and occasional site visits to foster collaboration and help ensure agreed marketing and AI initiatives are successfully appli ed.

Key Responsibilities

• Strategic Marketing Gro wth: Design and support practical marketing-growth strategies that improve audience engagement, campaign effectiveness, conversion opportunities, and commercial performa nce.
• AI-Enabled Marketing Strat egy: Assess and recommend responsible AI-enabled workflows that may support content development, customer insight, marketing operations, campaign planning, and decision-mak ing.
• Leadership and Strategic Guida nce: Guide marketing leaders and stakeholder teams through strategic planning, growth priorities, and implementation roadm aps.
• Workshops and Facilitat ion: Develop and lead virtual and in-person workshops, discovery sessions, and planning discussions that help teams turn strategy into act ion.
• Collaborative Supp ort: Build strong relationships with client and internal stakeholders, fostering a culture of innovation, responsible experimentation, and continuous improvem ent.
• Results-Oriented Appro ach: Use relevant data, stakeholder insight, and performance indicators to evaluate marketing effectiveness, refine priorities, and support measurable improvem ent.
• Responsible AI Pract ice: Consider data privacy, brand standards, quality controls, client confidentiality, and applicable policies when evaluating AI-enabled marketing approac hes.

Who Should A pply?

We are looking for strategic, commercially minded professionals who can help organizations navigate marketing growth. Relevant backgrounds may include marketing strategy, growth marketing, consulting, agency strategy, business development, customer experience, digital transformation, or organizational leadership.

• Marketing Growth and Strategy Experience: Demonstrable experience in marketing strategy, growth strategy, consulting, agency strategy, commercial transformation, or a closely related client-facing discipline.
• Growth and Change Leadership: Ability to develop and implement practical strategies that improve marketing performance, operational efficiency, stakeholder engagement, and customer outcomes.
• AI and Technology Awareness: Practical understanding of how AI can be evaluated and applied in marketing contexts, with sound judgment around data privacy, brand quality, and responsibl e
• Strong Communication and Relationship-Building: Ability to lead discussions, facilitate workshops, present recommendations, and build trust with diverse stakeholders.
• Data-Informed Decision-Making: Ability to use relevant performance data, customer insight, and business context to identify priorities and recommend actions.

Equivalent experience will be consi dered.

Why J oin Us?

• Work With Growth-Focused Organizations: Play a meaningful role in helping organizations improve marketing performance and make practical use of AI-enabled capabilities.
• Leadership and Impact: Take on a visible strategic role where your expertise can influence marketing priorities, customer engagement, and commercial outcomes.
• Collaborative and Growth-Focused Environment: Join professionals focused on thoughtful strategy, continuous improvement, and responsible innovation.
• Flexible, Purposeful Work: Work remotely with occasional travel while supporting organizations navigating meaningful marketing .

How to Apply

Step 1: Submit Your Application - Apply directly through LinkedIn.

Step 2: Suitability Assessment - Qualified candidates will complete a job-related assessment before meeting with the hiring team. The assessment should focus only on relevant marketing-growth leadership, analytics, stakeholder management, and marketing exp erience.

Equal Opportunity Employer Impel Consultant is committed to fostering an inclusive and diverse work environment. Employment decisions are made based on job-related skills, experiencbe, and business needs, without regard to protected characteristics under applicable law.