Senior Marketing Manager

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. You can read about our culture principles here.

We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we've identified consistent expectations for all of Guild's people managers - helping you know what to expect from your experience here.

If you are an Internal Candidate, please apply via our Internal Job Board.


*Please note this hybrid role is based in our Denver, CO office. Through our Denver Density program, you'll be on site three days a week with fellow Denver locals as we aim to foster collaboration and connection. Relocation assistance is available for qualified candidates interested in moving to Denver.*

We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Guild Academy to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guild's Academy product; B2B marketing to a Senior HR or L&D Enterprise buyer. This role will own key marketing programs end-to-end - from strategy and planning through execution and performance optimization - and partner cross-functionally to deliver measurable business outcomes.

The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing senior stakeholders across functions.

Key Responsibilities:

Strategy & Planning

• Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
• Drive optimization recommendations and build performance mindset across the collective teams

Campaign & Program Leadership

• Serve as 'marketing quarterback' with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
• Partner with Operations team to prioritize metrics and drive performance outcomes
• Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
• Drive monthly and quarterly reviews to senior leadership team

Stakeholder & Team Leadership

• Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
• Influence and align cross-functional partners
• Champion best practices in marketing operations, experimentation, and execution

Success in the First 6 Months Looks Like:

• You've developed a deep understanding of the Academy product, its buyers, and the competitive landscape and have translated that into a clear, prioritized marketing plan
• A campaign cadence is up and running, with cross-functional partners (PMM, Events, Digital, Content) aligned on priorities and executing against shared goals
• You've established strong working relationships with key stakeholders across Product, Sales, and Solution Consulting and are viewed as a trusted, strategic marketing partner
• Early pipeline and engagement metrics are trending in the right direction, with a performance framework in place to track, report, and optimize on an ongoing basis

Why This Role Matters:

Guild is at an exciting inflection point. We've expanded beyond a single product, and one of our most differentiated offerings is Guild Academy, a cohort-based, social learning product built for enterprise. Companies use Academy to onboard new leaders, train targeted employee populations, or drive AI enablement initiatives, all with measurably higher completion rates than traditional learning solutions. It's gaining real traction, and the market opportunity is significant.

This role sits at the center of that growth. As the Senior Marketing Manager for Academy, you'll have true marketing ownership of a product that's gaining momentum, with direct visibility into revenue impact and a clear line between your work and business outcomes. If you're looking for a role where you can build, influence teams, and see the results of your work, this is it.

Qualifications:

Required

• 6-10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills
• Exceptional influence skills across business and marketing leaders
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies

Preferred

• Experience using and/ or developing and executing go-to-market strategies for AI-enabled products
• Experience in similar categories of Talent Management/ Learning space
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $125,000-$150,000 PLUS variable (bonus) compensation eligibility and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

Updated Posting Date : June 3, 2026
*This role will stay open for a minimum of 3 days.

Guild partners with the country's most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent, enabling workers to gain skills for in-demand roles and companies to stay agile.


By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms all talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit

Guild is a female-founded, certified B Corp. The company has been recognized by Fortune's Change the World list (2021, 2025), the Forbes Cloud 100 (2020-2025), Great Place to Work (2022-2025), CNBC's Disruptor 50 (2021-2024), TIME's 100 Most Influential Companies (2022), Inc.'s Best-Led Companies (2021), Fast Company's World Changing Ideas (2020), and B Lab's Best for the World (2019), among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 2-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

Our home and headquarters in Denver, but some of our roles allow for remote work, allowing us to reach the best talent across the US. Please refer to the job location referenced below the job posting title to determine location. Roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. State locations and specifics are subject to change as our hiring requirements shift.


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