Marketing Specialist

Summary: Regent Bank is seeking a detail-oriented, dependable Marketing Specialist to support the Marketing team across campaign execution, social media scheduling, email marketing, print materials, promotional items, employee store coordination, digital-content updates, event support, branch support, asset organization, and routine administrative needs. The Marketing Specialist helps keep day-to-day Marketing work moving across multiple channels. This role supports a variety of marketing functions while following Regent’s brand standards, approval processes, Compliance-review expectations, tools, vendors, and business priorities. Essential Duties and Responsibilities: Support execution of marketing campaigns across social media, email, digital, print, in-branch, event, and internal communication channels. Draft, proofread, schedule, and coordinate social media content using approved brand, messaging, and Compliance-review processes. Build, schedule, send, proof, and support email marketing communications as assigned, following approved content, audience, and review processes. Coordinate day-to-day social media scheduling and calendar updates as assigned while supporting broader social media content and strategy direction from Marketing leadership. Coordinate the employee store and related promotional-item and apparel processes as assigned, including product ordering, inventory awareness, vendor coordination, distribution support, and routine updates. Assist with print materials, promotional products, branch materials, product ordering, proofing, inventory tracking, distribution, and vendor coordination. Help organize and maintain marketing assets, including photos, print collateral, templates, campaign files, approved final materials, and reusable resources. Assist with website, intranet, email, and digital-content updates as assigned, following Marketing, Compliance, IT, and Digital Experience standards. Create or update basic marketing materials using approved templates and tools; coordinate with the Graphic Designer, Content & Production Specialist, Marketing Operations Manager, or outside vendors for more advanced design and production needs. Support campaign and project logistics, including timelines, task tracking, asset coordination, stakeholder follow-up, and status communication. Help gather basic performance information for marketing activities, such as email engagement, social engagement, campaign activity, or other simple reporting metrics. Route public-facing and client-facing materials through Regent’s standard review and Compliance process before release. Communicate professionally with Marketing teammates, internal stakeholders, vendors, and business-line partners. Support event, branch, market, and business-line marketing needs as assigned. Provide general administrative support for Marketing, including organizing requests, preparing materials, maintaining trackers, and helping the team keep routine work moving. Maintain organized files, trackers, and working materials so the team can find, reuse, and update approved marketing resources. Perform other related duties as assigned. Education And/Or Experience: Associate degree in Marketing, Communications, Business, or a related field required. Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; or an equivalent combination of education and practical experience demonstrating the ability to perform the essential functions of the position. 1-3 years of marketing, communications, digital marketing, administrative, or related experience preferred. Internship, campus, freelance, nonprofit, or equivalent practical marketing experience may be considered when directly relevant to the position. Experience working with social media, email marketing, print materials, digital-content updates, event support, or campaign coordination preferred. Experience in banking, financial services, professional services, or another regulated environment is helpful but not required. Knowledge/Skills/Abilities: Functional knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook. Strong written and verbal communication skills. Strong attention to detail, proofreading awareness, and ability to follow brand and approval standards. Working knowledge of social media platforms and common marketing channels. Ability to learn and use marketing tools such as email platforms, social scheduling tools, content systems, project trackers, and basic reporting tools. Basic familiarity with a variety of marketing, design, scheduling, email, content, or template-editing tools such as Canva, Adobe Express, Adobe Creative Cloud, social scheduling tools, email platforms, or CMS tools preferred. Ability to manage multiple assigned tasks, meet deadlines, and communicate clearly about status or blockers. Ability to work both independently and collaboratively as part of a small Marketing team. Professional discretion when handling internal, customer-facing, or pre-release information. Receptiveness to feedback and willingness to develop across different areas of marketing. Physical Requirements: Must exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently. Must occasionally lift and/or move up to 25lbs. Specific vision abilities required by this job include close vision and the ability to adjust focus. Sitting for long periods. Working Conditions: The working conditions are generally comfortable, with minimal exposure to noise, heat, dust, and other related items. All employees are required to maintain a neat and safe work area. Regent Bank is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law. #J-18808-Ljbffr