Influencer Marketing Associate

Influencer Marketing AssociateJoin our Digital team as a New York-based Influencer Marketing Associate working across Spirits brands! Your chance to fuel the creative spirit starts here!ResponsibilitiesAccount Management: Supports day-to-day account management by corresponding and communicating with clients, as well as managing influencer trackers, reporting, recaps, filing images, capturing all social content, call agendas, invoices, budget management, etc.Team Leadership: Manages and delegates responsibilities to junior staff, overseeing the daily workflow to ensure smooth campaign executionCrafting Influencer Campaigns: Oversees influencers during the execution of content creation and amplification campaigns from initial talent sourcing to content briefing, final content reviews, posting, and reporting.Partnerships, Event Planning & Execution: Support the planning and executing influencer events and brand partnerships that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.Influencer Campaign Management: Identifies and engages with potential influencer partners across all channels to build a pipeline of talent for clients, while managing product for influencer sampling opportunities and maintaining accurate budgeting for campaigns.Guest List Curation: Curates guest lists for influencer events, overseeing the outreach, negotiation, contracting, and post-event approvals for all guestsCampaign Evaluation: Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metricsBuild & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respectQualificationsProfessional Experience: Brings a minimum of two years of experience in the influencer marketing industryLeadership Skills: Minimum of 6 months of experience mentoring and developing intern or full-time staff members, showcasing the ability to nurture talent and foster growth within a team environment while working on complex digital projectsAccount Management: Minimum of one year experience participating in conversations and correspondence with clients on a day-to-day basis, including leading portions of regular calls and meetingsProficiency in Influencer Social Analytics: Possesses extensive knowledge in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectivesSocial Platforms & Influencer Nuances Expertise: Has a thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticalsUnderstanding of Influencer Economics: Has experience with influencer costs, pricing factors, and negotiation strategiesKnowledge of Media Integration: Familiarity with the intersection of earned, owned, and paid media and has worked on cross-functional teamsAwareness of Digital Consumer Trends: Up to date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tacticsPassion & Industry Knowledge: A passion for luxury consumer industry, as well as interest or experience in Wine, Home Goods, Art & EntertainmentCommitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilienceThe salary range is $60,000-$66,000 annually. BenefitsHealth Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through PrincipalFinancial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharingTime Off: Enjoy 15 vacation days, with an extra day off on your birthday monthHoliday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar yearSummer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor DayFamily Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parentsPhone Expenses: Receive cellphone reimbursementTechnology: Company provided laptop and accessories, along with IT supportBonuses: Potential for discretionary end-of-year bonusesAgency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebrationEmphasis on DEI: A variety of specialized employee resource groups, DEI programming, and other initiativesNike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.