Influencer Marketing Associate

Influencer Marketing Associate

About Us Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world's most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell. DEI Statement Differences fuel the creative spirit. At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.

More About the Role Join our Digital team as a New York-based Influencer Marketing Associate working across Spirits brands! Your chance to fuel the creative spirit starts here!

Responsibilities

• Account Management: Supports day-to-day account management by corresponding and communicating with clients, as well as, managing influencer trackers, reporting, recaps, filing images, capturing all social content, call agendas, invoices, budget management etc.
• Team Leadership: Manages and delegates responsibilities to junior staff, overseeing the daily workflow to ensure smooth campaign execution
• Crafting Influencer Campaigns: Oversees influencers during the execution of content creation and amplification campaigns from initial talent sourcing to content briefing, final content reviews, posting and reporting.
• Partnerships, Event Planning & Execution: Support the planning and executing influencer events and brand partnerships that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
• Influencer Campaign Management: Identifies and engages with potential influencers partners across all channels to build a pipeline of talent for clients, while managing product for influencer sampling opportunities and maintaining accurate budgeting for campaigns.
• Guest List Curation: Curates guest lists for influencer events, overseeing the outreach, negotiation, contracting, and post-event approvals for all guests
• Campaign Evaluation: Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics
• Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respect

Qualifications

• Professional Experience: Brings a minimum of two years of experience in the influencer marketing industry
• Leadership Skills: Minimum of 6 months of experience mentoring and developing intern or full-time staff members, showcasing the ability to nurture talent and foster growth within a team environment while working on complex digital projects
• Account Management: Minimum of one year experience participating in conversations and correspondence with clients on a day-to-day basis, including leading portions of regular calls and meetings;
• Proficiency in Influencer Social Analytics: Possesses extensive knowledge in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectives
• Social Platforms & Influencer Nuances Expertise: Has a thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticals
• Understanding of Influencer Economics: Has experience with influencer costs, pricing factors, and negotiation strategies
• Knowledge of Media Integration: Familiarity with the intersection of earned, owned, and paid media and has worked on cross-functional teams
• Awareness of Digital Consumer Trends: Up to date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tactics
• Passion & Industry Knowledge: A passion for luxury consumer industry, as well as, interest or experience in Wine, Home Goods, Art & Entertainment
• Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
• Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience

The salary range is $60,000-$66,000 annually. Benefits

• Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
• Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
• Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
• Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
• Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
• Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
• Phone Expenses: Receive cellphone reimbursement
• Technology: Company provided laptop and accessories, along with IT support
• Bonuses: Potential for discretionary end-of-year bonuses
• Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
• Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives

Nike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.