SEO Coordinator

Job Description

Strengthening and empowering all of the communities we serve.

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a highly motivated, detail-oriented SEO Coordinator to join our team. This is a great opportunity for a recent college graduate with a sharp eye for detail and a strong aptitude for learning to launch a career in SEO and digital marketing. You'll receive hands-on training and mentorship from our experienced SEO team while supporting strategy execution, content optimization, and performance reporting for automotive clients across multiple OEM programs. No prior SEO experience is required—we'll teach you what you need to know.

Key Responsibilities

• Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts, under the guidance of senior SEO team members.

• Assist with keyword research and search intent analysis to help inform content and optimization decisions.

• Perform quality assurance reviews on website and blog content, identifying optimizations and improvements for future content.

• Help optimize website content, landing pages, and service pages for both search engines and conversions.

• Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to help identify growth opportunities.

• Learn and apply AI SEO best practices, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.

• Support tracking of keyword rankings, organic traffic, conversions, lead generation, and ROI using tools such as Google Analytics 4 (GA4), Google Search Console, Google DataStudio (formerly Looker Studio), Google Business Profile,Ahrefs, SEMrush, or similar platforms.

• Help produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.

• Assist with analytics implementations, questions or research to support our website platform and SEO efforts.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent experience). Recent graduates are encouraged to apply.

• 0–1 years of professional experience, Internships, coursework, or personal projects related to SEO or digital marketing are a plus, but not required.

• Strong attention to detail and a good eye for accuracy and quality.

• Natural curiosity and a strong aptitude for learning new tools, platforms, and concepts quickly.

• Excellent analytical, problem-solving, and communication skills.

• Comfortable collaborating with clients and internal teams.

• Outstanding communication skills, both written and verbal.

• Organized and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Exposure to SEO or analytics tools (e.g., GA4, Google Search Console, GBP, Ahrefs, SEMrush) through coursework, internships, or personal projects.

• Interest in the automotive, digital marketing, or performance marketing industries.

• Familiarity with content management systems such as WordPress.

Additional Information

Catalyst IQ is an automotive marketing technology company that delivers data‑driven intelligence and high‑efficiency advertising solutions for OEMs, regional associations, and dealerships. In business for over 15 years, Catalyst IQ unites the strengths of Adpearance, Fox Dealer, Search Optics, and ZeroSum.

Catalyst IQ supports more than 1,300 dealerships and serves as a certified digital marketing provider for 24 Tier 3 OEM programs, giving the company a deep footprint across the automotive retail ecosystem.

About Advance Automotive

Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agency Catalyst IQ, data and analytics from Cloud Theory and dynamic ad creation solutions from Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.

Advance's portfolio of exceptional companies includes:

• Condé Nast

• Advance Local

• Stage Entertainment

• The IRONMAN Group

• ACBJ

• Leaders Group

• Turnitin

• POP

Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

At the center of Catalyst IQ's offerings is MarketAI®, the company's proprietary automotive intelligence software. MarketAI tracks nearly 20,000 franchise dealers and 99% of independent dealerships nationwide, delivering real time visibility into market conditions and shopper behavior. This intelligence powers Catalyst IQ's marketing and advertising solutions across Tier 1, Tier 2, and Tier 3, helping automotive brands act faster, target smarter, and achieve stronger results at lower cost. Catalyst IQ is headquartered in Ada, Michigan, with team members located across the United States. Learn more at CatalystIQ.com.