Territory Manager Flooring Supply Division - Bay area
WSL, Inc
Territory Manager Flooring Supply Division - Bay Area
Location: Central California Job Type: Full-Time Compensation: Base Salary + Commission
About Us
We are a leading flooring distributor serving independent flooring retailers with quality products, reliable inventory, and exceptional customer service. Our mission is to help our retail partners grow their businesses by providing the products, support, and expertise they need to succeed.
We're looking for a motivated Outside Sales Representative to manage and grow an established territory by building strong relationships with flooring retailers and expanding our dealer network.
Position Summary
As an Outside Sales Representative, you will inherit an established sales territory and existing customer base covering Central California / Bay area, while also developing new business opportunities. You will serve as a trusted business partner to flooring retailers, focusing on strengthening existing dealer relationships, increasing product sales, and helping customers grow through product education, merchandising, and outstanding service.
Responsibilities
- Manage and grow an established sales territory and existing customer base.
- Strengthen relationships with current flooring retail accounts while identifying opportunities for growth.
- Prospect and open new flooring retail dealers within the assigned territory.
- Conduct regular in-person customer visits to build relationships and identify growth opportunities.
- Present new flooring collections, product launches, and promotional programs.
- Train retail sales teams on product features, benefits, and selling techniques.
- Recommend merchandising displays and showroom updates to maximize product visibility.
- Work closely with retailers to identify inventory needs and increase product sales.
- Prepare pricing proposals and follow up on sales opportunities.
- Collaborate with customer service and warehouse teams to ensure exceptional customer satisfaction.
- Monitor local market trends, competitor activity, and customer feedback.
- Meet or exceed monthly and annual sales objectives.
- Assemble showroom displays and merchandising materials as needed to support retail partners.
Qualifications
- Prior outside sales experience is a plus.
- Experience working directly with retail customers or dealer networks.
- Strong relationship-building and consultative selling skills.
- Excellent communication, presentation, and organizational abilities.
- Self-motivated with the ability to work independently.
- Valid driver's license.
- Must have reliable transportation.
- Willingness to travel throughout the assigned territory.
Physical Requirements
- Must be able to occasionally lift and carry up to 50 pounds.
- Must be able to assemble and install flooring display racks and merchandising displays at customer locations.
- Ability to load, unload, and transport product samples and display materials.
- Ability to stand, bend, kneel, and reach as needed while setting up displays.
Preferred Qualifications
- Flooring industry experience is highly preferred.
- Knowledge of Carpet, hardwood, laminate, luxury vinyl plank (LVP) and tile (LVT), carpet tile, and flooring accessories.
- Experience supporting retail merchandising and showroom development.
Benefits
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement plan
- Ongoing product and sales training
What We're Looking For
The ideal candidate is someone who enjoys building lasting business relationships and helping retailers succeed. You're comfortable spending your time in the field, understand consultative sales, and take pride in delivering outstanding service. If you're driven, customer-focused, and passionate about growing retail partnerships, we'd like to meet you.
Join our team and take ownership of an established territory and customer base throughout Greater Western Washington, including the Olympic Peninsula, while helping independent flooring retailers succeed through quality products, dependable service, and industry expertise.
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