Marketing Specialist

Marketing Specialist
Fort Atkinson, WI
American Cable & Harness | Electronic Technologies International

This is where creativity meets influence. We're a multi-state company with big ambitions-and we're looking for a full-time Marketing Specialist who can match our momentum.

In this growth-focused role, you won't be boxed into one niche or one platform. You'll build and manage campaigns across a wide range of marketing platforms and channels-digital, print, social, and beyond-flexing your creativity across multiple industries and experimenting fearlessly to help shape how we tell our story throughout the US and beyond. Your ideas won't just be seen-they'll help define where we go next.

We're agile in our approach, accountable for our results, and proud of our Midwest roots. If you're a team player who sees opportunity in every challenge and believes great marketing starts with great relationships, we'd love to meet you.

• Develop and execute multi-brand marketing strategies that align with company goals and highlight our manufacturing excellence.
• Analyze market trends, digital performance, and customer behavior to identify new growth opportunities.
• Collaborate cross-functionally with Quality, Sales, Engineering and Outside Agencies to support lead generation and customer retention.
• Build annual marketing plans, budgets, and KPIs; report on ROI and campaign performance weekly.

• Oversee consistent, authentic brand messaging across all digital and print channels.
• Lead content creation for websites, social media, trade publications, videos, and customer communications.
• Manage photography, creative assets, and design consistency across multiple brands.
• Ensure brand integrity across all channels and facilities through audits, messaging alignment, and creative direction.

• Manage a diverse mix of marketing platforms-including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards-to reach audiences wherever they are.
• Build monthly marketing dashboards that track footprint, funnel, and engagement metrics.

• Maintain relationships with media outlets and coordinate PR opportunities.
• Represent the company at tradeshows, events, and in digital community engagement.

• 3+ years of experience in multi-channel marketing (B2B or manufacturing preferred).
• Proven success in managing brand identity, content creation, and digital campaigns.
• Hands-on experience managing multiple marketing platforms simultaneously (social media, email/CRM, paid media, SEO/SEM, and analytics tools), with strong understanding of marketing automation.
• Excellent communication and storytelling skills - both written and visual.
• Proficiency (preferred) in Canva, ActiveCampaign, Google Analytics, and Microsoft 365.
• Creative thinker with strong organizational and analytical abilities.

• Be part of a growing Midwest manufacturing group where your ideas make an immediate impact.
• Work with a collaborative, innovative team that values curiosity, precision, and craftsmanship.
• Full-time benefits include health, dental, and vision insurance (after 60 days), and disability and life insurance (after 30 days).
• We prioritize safety, work/life balance, and a culture of respect and recognition.

Monday-Friday, 8:00 AM - 4:30 PM
This is a full-time position.

Onsite

A competitive compensation package will be offered based on experience and demonstrated capabilities.