Director of Marketing and Communications

Job Description

Job Description

Girl Scouts San Diego is seeking a strategic, results-driven Director of Marketing & Communications to lead and execute integrated, multi-channel marketing initiatives that elevate brand visibility, drives engagement, and advance our mission to build girls of courage, confidence and character.

The ideal candidate brings both vision and execution - transforming mission-driven storytelling into compelling campaigns that inspire participation, strengthen community connection, and drive organizational growth.

Marketing Strategy & Campaign Leadership

• Develop and execute a comprehensive annual marketing strategy aligned with organizational goals, seasonal priorities, and cultural moments
• Lead cross-functional planning and execution of internal and external campaigns
• Oversee digital marketing strategy, including newsletters, segmentation, and automation
• Drive paid and organic social media strategy focused on growth, engagement, e-commerce, and philanthropy
• Ensure brand consistency across messaging, media, and communications
• Partner with national organizations to align and leverage broader brand initiatives
• Manage and optimize the annual marketing budget

Advertising, Media & Content

• Lead website strategy, content updates, and user experience improvements
• Oversee production of high-quality print and digital materials
• Develop and execute digital advertising strategies with strong ROI tracking
• Analyze campaign performance and optimize across channels
• Direct public relations efforts to generate media coverage and brand awareness

Operations & Systems

• Build and maintain efficient workflows, timelines, and asset management systems
• Ensure consistent messaging across departments and platforms
• Support storytelling through web and video content updates
• Cultivate partnerships with influencers, ambassadors, and community organizations
• Leverage SEO and analytics to inform strategy and improve performance

• Bachelor's degree in Marketing, Communications, or related field
• 7-10+ years of omni-channel marketing experience
• Proven experience leading and mentoring creative or marketing teams
• Strong strategic thinking with the ability to execute and deliver results
• Expertise in paid and organic social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)
• Demonstrated success in campaign analytics, performance tracking, and optimization
• Experience managing marketing budgets and resources effectively
• Exceptional communication, storytelling, and project management skills
• Ability to translate complex information into compelling, audience-focused messaging

Preferred Qualifications

• Experience in nonprofit or mission-driven organizations
• Bilingual in Spanish

Why Join Us?

This is an opportunity to shape the voice and visibility of a mission-driven organization that empowers girls and strengthens communities. You'll lead meaningful work, collaborate with passionate teams, and make a lasting impact through innovative marketing and storytelling

This is a full-time exempt position located in San Diego, California and is part of the senior leadership team, reporting to our Chief Advancement Officer.

Please submit a cover letter and resume with your application.

Hiring Salary range: $99,000 - $115,000/annually, DOE

Girl Scouts San Diego is an equal opportunity employer and values diversity, equity, and inclusion.