Director, Brand Marketing

The Director, Brand Marketing, within Auntie Anne's, leads the development and execution of strategies and initiatives to achieve sales and profit goals in a manner that continually enhances the brand's market share. This position collaborates with brand leaders and cross-functionally to support portfolio priorities, menu initiatives and innovation roadmap, go-to-market planning, communications, and initiatives that optimize the franchisee and customer experience while driving profitability and guest traffic. The Director is responsible for the development and execution of integrated marketing plans, including ownership of paid, earned, and owned media strategies, media performance optimization, and promotion effectiveness. This position has accountability for the marketing strategic plan, media and promotion performance optimization, in-shoppe and in-market creative, and digital/off-premise acceleration by providing leadership, direction, and support needed to achieve the team's objectives. The role also supports initiatives focused on improving the digital guest experience across channels, including online ordering, third-party delivery, loyalty, and catering.

Education
Bachelor's Degree • Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred Pref
Master's Degree Pref
Work Experience
• 8+ years of experience in marketing, business administration, sales, or related field Pref
• 8+ years of experience developing and executing marketing plans and programs Pref
• 5+ years of leadership experience Pref
• Retail, restaurant, food, or beverage experience Pref
• Experience leveraging media, promotions, and public relations to drive results Pref
Skills and Abilities
• Working knowledge of developing and executing marketing plans across multiple platforms
• Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support