Digital Marketing Manager

Digital Marketing Manager

Leader Dogs for the Blind, an international organization based in Rochester Hills, Michigan, has been empowering individuals who are blind or low vision for over 85 years. We provide comprehensive guide dog services and orientation and mobility training, equipping individuals with lifelong skills for safe and independent daily travel. Our life-changing work is provided free of charge, and we are 100% philanthropically funded. Our mission is driven by 191 dedicated team members and more than 1,000 volunteers who advocate alongside our clients to create a more equitable world.

Why work at Leader Dogs for the Blind?

• Medical, Dental and Vision Insurance after 30 days of employment
• Employer paid life insurance
• Employer paid disability insurance
• 401k with employer match
• Flexible spending account
• Paid time off front loaded on first day of employment
• Annual merit-based pay increases
• Dog friendly office

The Digital Marketing Manager plays a key role in planning, executing, and optimizing digital marketing initiatives that advance Leader Dog's mission. This position is responsible for managing campaign workflows, coordinating cross-functional marketing activities with internal and external partners, creating engaging digital content, and owning day-to-day social media execution to elevate Leader Dog's digital presence and reputation in a way that aligns with our mission. This role combines strategic thinking with hands-on execution. The Digital Marketing Manager will invest time in learning Leader Dog's mission, programs, audiences, brand standards and accessibility practices through active engagement with clients, volunteers, staff, and on-campus experiences.

Campaign and Project Management

• Build and manage omnichannel marketing campaigns within Monday.com to support volunteer engagement, fundraising, content initiatives, event promotion, and other strategic priorities.

• Maintain and update multiple project boards simultaneously, ensuring all stakeholders have visibility into timelines and deliverables.

• Proactively manage deadlines, follow up with internal teams and external partners.

Social Media Management

• Draft, edit, and publish social media content across all Leader Dog social media accounts, maintaining a consistent voice, tone, and high standard for accessibility and mission alignment.

• Manage and maintain the social media publishing calendar within Sprout Social, ensuring all posts are scheduled in alignment with campaign timelines.

• Monitor scheduled content and community engagement.

• Use campaign and platform performance data to identify trends, recommend optimizations, and support continuous improvement across digital initiatives.

Content Creation and Creative Support

• Collaborate with internal and external partners to recommend content and storytelling approaches that support campaign objectives, audience growth, fundraising efforts, and brand awareness.

• Create accessible, engaging photo and video content to support social media and bring forward ideas to support engagement and campaign performance.

• Ensure the accessibility of all social media content through captions, descriptions, and alt-text

• Capture content on the Leader Dog campus and in the field as needed, including events, programs, and mission-driven moments.

• Edit video and photo assets using industry-standard tools.

• Adapt content for multiple channels and formats, ensuring brand consistency.

• Stay current with emerging trends, tools, and best practices in digital content creation.

• Research, test, and help implement AI-assisted marketing tools and workflow enhancements that improve content creation, campaign execution, reporting, personalization, accessibility, and operational efficiency.

Digital Advertising Support

• In collaboration with Leader Dog's marketing agency, help develop integrated digital advertising strategies that support volunteer recruitment, client recruitment, fundraising initiatives, event promotion, and organizational awareness goals.

• Review and provide feedback on advertising creative, messaging, landing pages, and campaign assets to ensure alignment with brand standards and organizational priorities.

• Help coordinate digital advertising efforts with social media, email marketing, content, and broader campaign activities to create cohesive audience experiences.

• Assist in managing campaign budgets, timelines, and deliverables while ensuring agency partners have the information needed for successful execution.

Internal collaboration

• Collaborate regularly and proactively with stakeholders and industry experts across the organization.

• Pivot quickly between priorities and projects, utilizing project management tools to stay organized and share information.

• Partner with philanthropy team to support national awareness and fundraising strategy.

Qualifications

• 4–7 years' experience in digital marketing, communications, content marketing, or a related field.

• Experience collaborating with external agencies, consultants, or marketing vendors.

• Experience developing and analyzing digital marketing performance metrics and campaign results.

• Demonstrated project management experience, including hands-on use of Monday.com or similar tools.

• Experience managing and executing social media content using platforms such as Sprout Social.

• Experience creating and editing photo and video content for social media; familiarity with video editing tools (e.g., Adobe Premiere Pro, CapCut, or similar) and emerging technologies such as AI-assisted content tools.

Knowledge, Skills and Abilities

• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Excellent attention to detail and commitment to accuracy.

• Effective communicator accustomed to meeting regularly across teams and with external partners.

• Ability to balance executional work with creative input.

• Possess strong creative, strategic, analytical, organizational, and personal sales skills.

• Proficient in latest version of Microsoft Office products.

• This position may be required to be on campus when deemed necessary at the direction of management.

• Possess sound business judgment, exercise professional conduct, understand and follow business ethics and standards, and maintain a high level of confidentiality in all duties.

• Must be willing to travel.

• Must be comfortable with and willing to work around large dogs.

• Willing to perform general public relations duties on behalf of Leader Dog (perform tours, answer general questions, be a professional and courteous representative of Leader Dog, etc.).

• Ability to establish and maintain professional, productive, and courteous interactions with employees that promote positive teamwork, as well as with volunteers, donors, clients, and all constituents of Leader Dog. This encompasses going beyond giving and receiving instructions and includes but is not limited to (a) performing work activities requiring interacting or speaking with others; and (b) responding appropriately to constructive feedback or suggestions for improvement from a supervisor.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon receiving notice, reasonable accommodations may be made, if possible, to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand, use the phone, reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

*Remote eligibility to be determined based on business needs.

Leader Dogs for the Blind reserves the right to change, amend, add, delete, and otherwise assign any and all duties, responsibilities and position title as it deems necessary to meet the needs of its business.

Leader Dogs for the Blind is an at-will employer. This means that the employment relationship may be ended at any time without notice by the