Program Manager - Market Accelerate Program (MAP)

The Program Manager – Market Accelerate Program (MAP) is responsible for overseeing the daily operations, accruals, reporting, communication and performance analytics of the Market Accelerate Program (MAP). This role ensures program compliance, accurate accruals, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness.

Key Responsibilities

Program Administration & Operations

• Administer all aspects of the Market Accelerate Program (MAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.
• Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.
• Maintain accurate program accruals, records, guidelines, and standard operating procedures.

Reporting & Performance Tracking

• Develop, manage, and maintain reporting and performance summaries for leadership, internal stakeholders, and Business Centers
• Track spend utilization, program adoption, and performance KPIs.
• Deliver monthly, quarterly, and ad‑hoc reporting with insights that support strategic decision‑making.

Performance & Demand Analysis

• Analyze program participation, spending trends, media performance, and market demand.
• Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.
• Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.

Strategic Recommendations & Program Enhancements

• Provide data‑driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.
• Support rollout of new program features, updates, and policy changes across departments.
• Collaborate with cross‑functional teams to ensure continuous improvement and alignment with broader retail and brand strategies.