Social Insights and Analytics Manager, AI Marketing

Social Insights and Analytics Manager, AI Marketing Location: San Francisco, CA, USA; New York, NY, USA Job Level Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA. Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in marketing working across one or more marketing fields (i.e. social growth, product marketing, brand marketing). 2 years of experience in consumer-facing social media marketing. Experience managing cross-functional or cross-team projects. Experience in program management or project management. Experience using AI to inform insights or reporting efforts. Preferred qualifications: Experience in a customer facing or partnership role. Experience with social media content publishing, calendaring, and reporting tools like Sprinklr, Airtable, YouTube Studio, other native channel platform tools, etc. Experience driving earned conversation on social media and in PR and an understanding of product positioning and marketing. Ability to work in a dynamic, fluid, deadline driven work environment. Excellent quantitative reasoning, creativity, and strategic skills. About the job The central AI marketing team is the hub for AI launches, bringing the technology to developers and early adopters. As a Social Insights and Analytics Manager for Google AI, you will be focused on analyzing and understanding the impact of all AI-related social campaigns across multiple channels and the overall impact of Google’s AI vs. competitors. You will be an advocate of Google’s AI brands and products, and be an expert on understanding the impact of our social and influencer strategy. You will work cross-functionally across Google to share insights and opportunities for our different channels. US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits Responsibilities Analyze content performance across social media platforms to identify top-performing topics, formats, and themes, providing data-driven recommendations to guide the editorial calendar and content strategy. Inform creative briefs with performance insights and audience engagement data, providing analysis on which creative elements are driving the most impact and ensuring alignment with brand benchmarks and strategic goals. Track and analyze the performance of all outgoing social posts, developing weekly and monthly reports that measure key metrics, identify trends, and provide insights to optimize future content and scheduling. Develop and maintain performance dashboards for major campaigns and launches, forecasting potential outcomes based on historical data and providing real-time analysis to inform strategic adjustments and maximize Return on Investment (ROI). Identify and implement how AI can help supercharge insights and report efforts. Equal Employment Opportunity Statement Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, including breastfeeding, expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form. #J-18808-Ljbffr Google