Head of Product Marketing & Campaigns US (all genders)

About us

At GotPhoto we are freeing photographers to be more successful.

Through our platforms and we help professional photographers simplify and transform the way they work from photo management and client communication to ordering and payment processing. Our end-to-end workflow and e-commerce solution gives photographers more time to focus on what matters most: being behind the lens.

Since 2012 weve built a sustainable and profitable business driven by entrepreneurial spirit innovation and a deep understanding of photographers everyday challenges. Today thousands of photographers trust our software creating their own success stories along the way.

As the leading e-commerce engine for professional volume photographers and a business backed by EQT one of the worlds leading private equity firms were powered by a team of 150 talented and international people building technology that simplifies photographers everyday work and helps them focus on capturing meaningful moments.

Join us on our journey to empower photographers like never before.

Head of Product Marketing & Campaigns

Do you want to connect product innovation with market execution and lead the team behind it

Are you ready to own a GTM process a campaign calendar across markets and a team of four at a fast-moving B2B SaaS company

...then you are our perfect match!

This role is remote from the US or Canada (Eastern or Central Time) and reports directly to our Marketing Director.

What Youll Do

Drive Product Marketing Maturity & GTM Execution

• Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props go-to-market playbooks and crisp customer positioning.

• Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable high-impact product launches that unify Product Revenue and Support teams around a shared timeline.

Own the Campaign Calendar for our markets

• Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK.

• Prioritize and sequence campaigns and its content across channels together with your team and agency partners.

Deliver Events That Work

• Run online events with strong attendance and offline events that our customers rate highly.

• Make sure every event ties back to the campaign calendar and our growth targets.

Build an Active Online & Offline Community

• Turn customers prospects and advocates into passionate brand fans across both digital spaces and in-person touchpoints.

• Design programs rituals and peer-to-peer engagement that continuously educate activate and empower our community.

Lead a Team of Four

• Lead product marketing content marketing events community and social media.

• Set clear goals build operational workflows and develop your people.

• Manage the agency that delivers our website and graphic work from briefing to quality review.

Work Across Teams and Markets

• Collaborate closely with Product Sales and Customer Support.

• Bring a US perspective into a global marketing team that also serves DACH and the UK.

What Youll Bring

Experience

• B2B SaaS Marketing: You have 7 to 10 years of experience including product marketing and GTM launches.

• SMB Environments: You know how to reach and convert small and mid-sized business customers.

• People Leadership: You have led a marketing team and know how to build workflows around it.

Skills

• Strategic GTM Thinking: You connect product strategy to market execution.

• Hands-on Campaign Execution: You can plan a campaign and also ship it.

• Stakeholder Management: You align Product Sales and Support without friction.

• Tools: HubSpot is a must; the Atlassian suite is a plus.

• Language: Excellent written and spoken English.

Mindset

• Extreme Ownership: You take responsibility for results not only for tasks.

• Pragmatism: You choose the solution that works over the one that looks perfect.

• Finisher Mindset: You bring projects across the line.

• Builder Mentality: You enjoy creating structure where none exists yet.

Why Youll Love Life at GotPhoto

• Work Where Youre Best: In the US we are a remote-first organization that prioritizes impact over office hours. While our roots are international we empower our US team to design a workspace that fuels their best workwhether thats a home office a local café or wherever you find your focus. You bring the talent; we provide the flexibility. Work from (Almost) Anywhere: We believe in flexibility that respects your lifestyle. You have the option to work abroad for up to 40 days per year. Whether you are visiting family or simply seeking a change of scenery we support a work-from-anywhere culture that helps you stay inspired.

• Recharge & Unwind: We prioritize your well-being over a fixed tally of hours which is why we offer a flexible unlimited PTO policy and flexible sick days. Whether you need a long-awaited vacation or time to recover from the unexpected you have the autonomy to take the time you need to stay at your best.

• Comprehensive Care: We provide comprehensive medical dental and vision insurance to ensure you and your family are fully covered. We complement our core healthcare with a broad range of additional benefits offering a mix of company-sponsored coverage and voluntary options designed to protect your income and your household.

• Multicultural & Inclusive Team: We thrive on diverse perspectives. Our international team fosters a culture of mutual respect and professional exchange ensuring that fresh ideas and tolerance are at the heart of everything we build together.

• Fuel Your Growth: Were big on learning. Youll get a dedicated education budget to explore new ideas and grow professionally.

• Stay Active Wherever You Are: Your wellbeing matters to us. Through FitOn youll get access to a wide range of online fitness and wellness classes from yoga and strength training to cardio and mindfulness so you can stay active and recharge wherever you work.

What Matters to Us

Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they dont meet all qualifications. We strongly encourage you to apply if youre interested: were excited to discover how your distinctive experience can enhance our team!

We work as one team. Wherever you come from. However you identify. We believe in equal opportunities.

Required Experience:

Director