Senior Account-Based Marketing Manager / ABM Lead

About the role:

We are looking for a strategic and hands-on Senior ABM Manager / ABM Lead to own the account-based marketing programme that powers Auditdata's growth with the US largest hearing retailers. This is a role for someone who lives and breathes 1:1 and 1:few ABM, knows how to orchestrate marketing, sales and customer success around named accounts, and can prove pipeline impact with the data to back it up.

As our Senior ABM Manager / ABM Lead, you will own the strategy and execution of Auditdata's account-based marketing programme end to end. You will build the target account list with sales leadership, design 1:1 and 1:few plays for our highest-value accounts, and run the operating rhythm that keeps marketing and sales aligned on the accounts that matter.

This is a senior individual contributor role with significant strategic leverage. You will not manage a team on day one, but you will lead cross-functional pods of content, design, BDR, sales and customer success around your target accounts - and shape how Auditdata scales ABM globally.

Location & ways of working:

• US East Coast (remote) - preferred for the right candidate, with regular travel to Copenhagen and to key North American accounts and events.
• Copenhagen (hybrid, Christianshavn HQ) - open for the right candidate but it is required that you have extensive experience with US Market and understand the culture.

What you'll own:

• Build and continuously refine the named-account list with Sales leadership - segmenting into 1:1, 1:few and 1:many tiers and defining the engagement model for each.
• Design and run 1:1 and 1:few ABM plays - account-specific value propositions, executive engagement programmes, custom content, intent-led nurture and direct mail / gifting where it moves the needle.
• Orchestrate the full account journey: from account selection and activation, through engagement and qualification, to opportunity execution and post-sale expansion.
• Partner deeply with Sales and SDR/BDR on account planning, joint outreach, meeting generation and pipeline acceleration - owning the marketing side of every named-account plan.
• Stand up the measurement framework that proves ABM works at Auditdata: account-level engagement, pipeline influenced and sourced, deal velocity, win rate and ACV lift on target accounts.
• Lead high-value field marketing moments - executive roundtables, industry events such as AAA, customer advisory boards - as the lead project manager for two of our biggest annual events.
• Work hand-in-hand with Product Marketing and Content to translate Auditdata's positioning into account-specific narratives that resonate with C-suite buyers at enterprise hearing retailers.
• Choose, implement and get the most out of our ABM tech stack (intent data, account engagement platform, attribution) in close collaboration with our MarOps.

Your profile:

You are a senior B2B marketer who has run a real ABM programme - not just campaigns that happen to target accounts. You have experience with the US market, and is comfortable owning a named-account list end to end, sitting in account planning sessions with sales, and being held accountable for pipeline and revenue from those accounts.

We expect you to bring:

• 6+ years of B2B marketing experience, with at least 3 years running 1:1 and 1:few ABM programmes for enterprise accounts .
• A track record of measurable pipeline and revenue impact from named accounts - you can talk through the programme, the plays, the numbers and what you'd do differently next time.
• Deep partnership skills with Sales and SDR/BDR teams - you've sat in their pipeline reviews, not just sent them MQLs.
• Strong command of the ABM tech stack : intent data (e.g. 6sense, Demandbase), account engagement, marketing automation and attribution (Dreamdata or similar).
• Comfort with both strategy and execution - you can write the brief, build the deck, brief the agency and run the play.
• Excellent stakeholder communication in English, including with senior executives and global teams across multiple time zones.

Nice-to-haves:

• Experience in hearing care, audiology, MedTech or adjacent B2B health-tech is a bonus - but not a requirement. We will happily teach our industry to a great ABM marketer.
• Experience scaling an ABM programme from one tier to multiple tiers, or from one region to global.
• Familiarity with HubSpot.

Why Join Us?

• Long-term engagement in a stable, growing SaaS company.
• High business standards environment
• Flexibility and flat management structure
• A culture that values personal growth as much as business outcomes.
• A global team that spans Denmark, Ukraine, UK, Poland, Canada, Australia, USA, and more.

Feels like it's a perfect match to you?
We look forward to your application! (please submit your English CV)


Auditdata is an equal opportunity employer that is committed to create diverse work environment free of discrimination and harassment. We make recruiting decisions based on your experience and skills.