Senior Product Owner - Digital Channels

Senior Product Owner - Digital Channels

The Sr Product Owner – Digital Channels is responsible for translating business needs into clearly defined product requirements that enable effective delivery across paid search, paid social, and programmatic channels. This role partners closely with stakeholders across Sales, Marketing, Analytics, and Engineering to gather, document, and refine product requirements, ensuring solutions align to business objectives and user needs. This individual leads discovery efforts by interviewing stakeholders, synthesizing feedback, and translating insights into structured epics, features, and user stories. The Sr Product Owner owns the product backlog, ensuring it is well-defined, prioritized, and actionable for delivery teams. This role includes light project coordination responsibilities to support delivery execution, working in partnership with Project Management resources to track progress, surface risks, and ensure alignment to timelines.

Key duties/responsibilities:

• Product Strategy and Requirements Definition (30%)
• Cross-Functional Collaboration and Facilitation (30%)
• Backlog Management and User Story Development (25%)
• Go-to-Market Alignment (5%)
• Market & Channel Insight Development (5%)
• Execution Oversight (5%)

Qualifications:

Education: Bachelor's Degree required.

Experience: 10–15 years of experience in product ownership or digital product roles. Experience with Agile methodologies and cross-functional teams. Strong background in requirements gathering and backlog management.

Knowledge/Skills/Abilities:

Strong requirements documentation discipline

Experience conducting stakeholder interviews and discovery sessions

Ability to write clear, testable user stories

Strong facilitation and communication skills

Understanding of digital channels (paid search, paid social, programmatic)

Additional Information:

Compensation Range: $130,000-$150,000 annually

Position is eligible for an annual bonus incentive program

Applications will be accepted until the posted deadline July 30, 2026 or until a sufficient candidate pool has been identified. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we believe what's good for people is good for business. Everything we do starts from a place of purpose to drive meaningful impact for our clients, our people and our communities.

We've cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility. Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow and thrive.

Together, let's advance performance for all.

At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at View email address on click.appcast.io . EEO is the law. To review your rights under Equal Employment Opportunity please visit: