Marketing Specialist

Brea, United States | Posted on 06/30/2026 Analyze demographic data on a local, regional, and nationallevel; Analyze buying and shopping patterns of current andpotential consumers for specific types of products sold on the company'swebsite; Analyze marketing data and separate them into parts toidentify underlying principles, reasons or facts; Analyze online marketing strategies and compare them withthose of the company's competitors; Analyze current industry trends and marketing methods(including search engine optimization, content marketing, social mediamarketing and email marketing); Analyze sales performance of discounted products; Evaluate marketing analysis plans; Evaluate methods of collecting data relating to customerdemographics, preferences, shopping habits, etc.; Work with Market Research Analysts to evaluate effectivenessof marketing, advertising, and other strategies; Evaluate methods of measuring customer satisfaction (In-AppSurveys, Post-Service Surveys and Email Surveys); Planning and Preparing Marketing Campaigns- Design website marketing campaigns, especially Western andEastern holiday marketing campaigns with different themes and leading products; Design social media marketing campaigns (Platforms includingFacebook, Instagram, Twitter, ChineseinLA, and social networking apps likeWeChat and Line); Design tradeshow marketing campaigns (also including localevents and fairs for Asian communities); Design and manage day-to-day email marketing campaigns,periodic newsletters and other event materials used in various marketingcampaigns; Coordinate and manage marketing campaigns from design,create to completion of all marketing production related efforts; Ensure that all marketing materials adhere to brandguidelines, expectations, and budgets; Collaborate with Market Research Analysts to develop andexecute marketing campaigns; Evaluate and target local competition and recommendstrategies to drive customer acquisition and retention; Negotiate and collaborate with vendors and/or partnersexecuting strategic campaigns; Collaborate with other departments to oversee advertisingtasks; Reporting Marketing Development and Support- Collaborate with Marketing Team to prepare reports on dataanalysis; Prepare reports on new product marketing strategies and/orcampaign plans; Prepare different reports of findings andpresent results to management Support the marketing department in general operations Requirements: Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics,communication, telecommunication, or related Analytical Skills; Critical-Thinking Skills; Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable Benefits & Compensation: Paid time off (PTO): vacation, sick, and holidays #J-18808-Ljbffr Yamibuy