Vice President Of Marketing

Job Description

Job Description

Do you have extensive knowledge of direct-response marketing?
If you answered yes, apply. If you answered, what is this, no need to apply.

We are looking for a VP of Marketing who can take ownership of the entire marketing function, from strategy and lead generation to messaging, campaigns, analytics, vendors, systems, and team leadership.

This is not a role for someone who has spent their career owning just one piece of marketing inside a large organization.

We’re looking for someone who has worn a lot of hats . Someone who has been responsible for figuring out what to market, who to market to, what offer to make, how to get people to raise their hands, how to measure the results, and what to do next.

You might have led marketing for a smaller company, fitness company, home services organization, real estate company, or another lead-driven business where you had to be both the strategist and the person who could roll up your sleeves and make things happen.

And there’s one thing we want to be especially clear about:

We believe marketing should generate measurable action.

We are heavily focused on direct-response marketing . We care about the offer, the message, the audience, the call to action, the response, and ultimately the business result.

Sometimes the most effective marketing isn't the prettiest.

In fact, one of our best non-met lead-generation strategies is famously not the most beautiful piece of marketing you'll ever see. But it works because it gives people enough value to raise their hand.

If your first instinct is to ask, “How many qualified leads did this generate?” rather than simply, “Does this look good?” , you may be exactly who we're looking for.

$125,000-$150,000

• Salary Range: $125,000–$150,000 based on experience and demonstrated results

• Performance-based incentive compensation tied to clearly defined marketing and business outcomes

• Comprehensive health and wellness benefits

• 401(k) and company-sponsored retirement benefits

• Paid time off and company holidays

• Professional development and leadership-growth opportunities

• The opportunity to help shape the future of a nationally growing, mission-driven organization

As VP of Marketing, you will own the strategy, execution, performance, and evolution of our marketing function.

• Develop and lead the overall marketing strategy in alignment with our growth goals and mission.

• Turn company goals into clear marketing initiatives, campaigns, budgets, timelines, and measurable outcomes.

• Build annual, quarterly, and monthly marketing plans and establish clear priorities for the department.

• Evaluate what's currently working, protect successful initiatives, improve underperforming ones, and identify new opportunities.

• Stay close to market trends, consumer behavior, competitors, and emerging opportunities.

• Lead strategies that generate qualified seller, buyer, recruiting, referral, and database opportunities.

• Own and continuously improve the systems and campaigns responsible for generating leads.

• Develop compelling offers, headlines, calls to action, landing pages, emails, direct mail, digital campaigns, and other lead-generation initiatives.

• Apply direct-response principles to marketing decisions rather than creating content simply to create activity.

• Test and refine messaging, offers, audiences, and campaigns based on measurable response.

• Find new ways to create value that motivates consumers and candidates to raise their hands.

• Track and analyze lead volume, lead quality, cost per lead, cost per opportunity, appointments, campaign response, conversion trends, and marketing ROI.

• Use data to determine whether a problem is related to lead volume, lead quality, messaging, the offer, marketing execution, follow-up, or sales conversion.

• Identify underperforming initiatives and make clear recommendations to improve, reposition, scale back, or discontinue them.

• Partner closely with sales, inside sales, operations, and executive leadership to understand what happens to marketing-generated opportunities after they are delivered.

• Make decisions based on facts and trends rather than assumptions.

• Develop messaging frameworks that clearly communicate why consumers and candidates should care.

• Establish campaign themes, offers, calls to action, content priorities, and execution standards.

• Lead content strategy across consumer, recruiting, database, brand, and internal marketing.

• Ensure marketing content supports a business objective and is designed to drive action.

• Maintain brand consistency while keeping the department fast, practical, and execution-focused.

• Take campaigns from concept through launch, measurement, and optimization.

• Build systems and processes that help the marketing team move quickly without sacrificing quality.

• Establish clear owners, timelines, deliverables, and accountability.

• Reduce unnecessary bottlenecks, revisions, and approval delays.

• Create repeatable systems for recurring marketing initiatives while leaving room for creativity and experimentation.

• Prioritize work based on business impact, not simply whoever asks first.

• Lead relationships with agencies, consultants, technology partners, media partners, and other marketing vendors.

• Set clear expectations and hold outside partners accountable to deliverables and results.

• Evaluate whether marketing investments and vendors are producing sufficient value.

• Oversee the marketing budget and allocate resources toward the highest-impact opportunities.

• Lead, coach, and develop our marketing team.

• Create clarity around roles, responsibilities, priorities, standards, and expectations.

• Develop team members into stronger marketers and future leaders.

• Build a department that thinks proactively, solves problems, and takes ownership.

• Foster direct communication, healthy debate, creativity, accountability, and continuous improvement.

The CC Team is a growing, privately held company focused on business operations, customer service, and administrative support. Our team values professionalism, strong communication, organization, and a commitment to delivering exceptional results.

We believe in creating a positive, collaborative work environment where individuals can contribute their strengths, develop professionally, and make a meaningful impact. As we continue to grow, we are looking for motivated, dependable individuals who take pride in their work and enjoy being part of a results-driven team.