Digital Campaign Manager

C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision‑making. C5i caters to some of the world’s largest enterprises, including many Fortune500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms. Global offices United States | Canada | United Kingdom | United Arab of Emirates | India About the Role Key Responsibilities Drive customer acquisition strategy across Paid, SEO, SEM, affiliate, display, and emerging growth channels. Identify and test new avenues for scalable user growth and acquisition efficiency. Manage and optimize high-budget performance marketing campaigns across Google, Microsoft Ads, Meta, YouTube, and programmatic platforms. Lead SEO and SEM initiatives including keyword strategy, landing page optimization, and conversion funnel improvements. Analyze campaign performance, user behavior, and growth metrics to deliver actionable insights and measurable ROI. Run A/B tests and growth experiments to improve CTR, CPA, conversion, and retention metrics. Partner cross‑functionally with product, analytics, engineering, and creative teams to execute growth initiatives at scale. Qualifications 10+ years of experience in digital marketing, growth marketing, or performance marketing. Deep expertise in Paid Media, SEO, SEM, customer acquisition, and conversion optimization. Proven track record of scaling consumer acquisition campaigns and uncovering innovative growth channels. Strong analytical mindset with hands‑on experience in GA4, Adobe Analytics, Power BI, or similar tools. Experience managing large-scale, data-driven marketing campaigns with measurable business impact. Strong communication, stakeholder management, and strategic thinking skills. Preferred Familiarity with lifecycle marketing, retention strategies, and growth experimentation frameworks. C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations. #J-18808-Ljbffr