Digital Marketing Specialist

Digital Marketing Specialist We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. We support 20+ companies within the Buyers Edge Platform. Our priorities are often shifting quickly as we operate similarly to a Marketing Agency serving our various stakeholders. At any given moment, the members of our department are likely focused on 15 separate projects. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly. The Digital Marketing Specialist will be responsible for day-to-day management of multiple digital marketing campaigns across paid search, display, and social advertising for multiple brands. Beyond paid media, this role also builds and updates landing pages, supports technical and on-page SEO work, and helps maintain conversion tracking from website to Salesforce. This is a full-funnel execution role, not paid media alone. Much of that work runs through our vendor and agency partners: this person will regularly execute against vendor-delivered recommendations, creative, and campaign builds, and coordinate with the internal team to get questions answered and work reviewed. Work includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. The candidate will be expected to improve campaign efficiency and increase conversions across all of these areas. The ideal candidate will be confident assisting with all PPC activities: keyword and competitor research, optimization best practices, writing creative and conversion-oriented ad copy, and budget management. They should also be comfortable picking up SEO and landing page tasks as they come up. Day-to-day platform work spans Google Ads, Meta (Facebook/Instagram), LinkedIn, ZoomInfo Marketing, and Google Analytics 4 for measurement. This candidate will be able to translate prior campaign experience to our foodservice and hospitality audiences. Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions—including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management—Buyers Edge is reshaping how the foodservice industry connects and thrives. At the heart of our work is a culture built on a passion for collaboration, technology, and helping foodservice business succeed. Your Impact: Develop and execute digital marketing campaigns for brands across paid search, display, video, and social platforms, primarily Google Ads, Meta (Facebook/Instagram), and LinkedIn Manage campaign configuration, launch, and ongoing optimization, including ad copywriting, budget/billing management, and data-based adjustments Monitor campaign and site performance in Google Analytics 4, and use it to inform optimization and reporting Build and update landing pages, and handle ad hoc website update requests as they come in Execute against recommendations, creative, and campaign builds delivered by vendor and agency partners, coordinating with the internal team to route questions and get work reviewed Support technical SEO, on-page SEO, and content updates identified through audits or vendor recommendations Support Salesforce/Pardot form tracking and completion action setup Troubleshoot and find creative solutions to brand-specific needs Identify and test optimization opportunities across ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Deliver analytics and reporting that shows progress internally Maintain knowledge of industry best practices and new technologies About You: Bachelor's degree in Marketing, Communications, Business, or a related field 2-3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn Working knowledge of Google Analytics 4, with the ability to translate performance data into optimization decisions and reporting A proven track record of successful marketing campaigns; foodservice or hospitality experience a plus Exposure to SEO fundamentals (technical, on-page, content) and AI search visibility (AEO/GEO: how content gets structured and cited in AI Overviews, etc.) is a plus. Willingness to learn both is expected regardless Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn Comfortable using AI tools (research, drafting, campaign analysis, and similar tasks) to support marketing workflows, regardless of platform Proficient in copywriting for ads, landing pages, and email Salesforce/Pardot experience a plus Comfortable executing work delivered by an external vendor or agency partner, and coordinating internally to keep it moving through review Excellent written and verbal communicator Experience working under tight deadlines in a fast-moving, shifting-priority environment Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we're looking for! What's in this for you: Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. Grow with us. Enjoy strong training, development, and competitive pay. Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required. Buyers Edge Platform