Product/Channel Marketing Lead

Position SummaryAs the Product/Channel Marketing Lead at TCW, you will lead how the firm positions and brings its investment capabilities to market across asset classes and client channels. You will serve as a senior partner to Sales, Product Strategy, Investments, Compliance, and Marketing, ensuring that TCW’s most important commercial priorities translate into clear, compelling, and effective client-facing materials.This is a highly collaborative, high-impact role within a lean and fast-moving organization. To be successful, you will bring strong judgment, the ability to prioritize competing demands, and a willingness to remain closely involved in execution. You will elevate the quality and consistency of TCW’s messaging while ensuring materials are practical, differentiated, and aligned with how clients engage.Company Overview:TCW is a privately held, global asset manager with more than 50 years of experience across fixed income, public equity, and alternative credit. As an investment-led firm and trusted financing partner, we invest with intention - focusing only where we have a discernible and repeatable edge. Guided by disciplined decision-making, deep research, and a high-conviction approach, we build carefully curated portfolios designed to deliver lasting advantage for our clients across market cycles.Essential DutiesProduct Marketing Strategy & PrioritizationServe as the central point of coordination across Sales, Product Strategy, Investments, Compliance, and MarketingSet overall product marketing priorities aligned to the firm’s highest-impact commercial objectivesDevelop and maintain clear prioritization frameworks and workflows to manage demand across teamsEnsure marketing resources are focused on initiatives that support revenue generation and strategic growthProvide thoughtful pushback when needed to maintain focus, quality, and effectivenessPartnership with SalesAct as a close partner to Sales leadership and sales teams, with a strong understanding of how clients engage with contentTranslate investment strategies into clear, concise, and actionable messagingApply a practical lens to all materials, ensuring content is usable and relevant in real client conversationsSupport sales enablement efforts including presentations, campaigns, events, and client facing materialsMessaging, Positioning & Content QualityElevate the overall quality, consistency, and differentiation of TCW’s client-facing materialsEnsure content is accurate, creative, compliant, and competitive, while also engaging and clearly positionedUnify messaging across teams so outputs reflect a cohesive TCW voice rather than fragmented inputsPartner with creative and marketing teams to modernize storytelling and presentation standardsContent Development & Thought LeadershipWork closely with investment teams, product specialists, and internal and external writers to develop high-quality contentTranslate complex and technical inputs into client-friendly narrativesIdentify content gaps based on sales needs and market priorities and drive creation accordinglyEstablish a sustainable and repeatable approach to thought leadership and campaign contentProcess & Operating DisciplineEstablish efficient, scalable processes for content development, review, and approvalsImprove coordination across teams, including compliance, to support predictable timelines and deliveryIncrease transparency and operating discipline across marketing workflows in a resource-constrained environmentCollaboration Across Marketing FunctionsPartner with digital, social, and campaign teams to ensure content is effectively distributed and activatedSupport integration across channels including email, web, events, presentations, and CRMMaximize the impact of existing tools and platforms through better prioritization and content strategyRequired QualificationsMinimum of 10 years’ experience in product marketing, sales enablement, or related roles within asset management or financial servicesExperience supporting wealth and/or intermediary distributionFamiliarity with fixed income, equities, alternatives, and multi-asset strategiesExperience working with a wide range of investment vehicles including mutual funds, ETFs, SMAs, and partnerships.Experience operating effectively in lean, fast-paced organizationsProfessional Skills QualificationsStrong commercial judgment and an understanding of what drives sales outcomesAbility to prioritize effectively and manage competing demandsHands-on, execution-oriented leadership styleAbility to build strong relationships with sales, investment, and senior stakeholdersExcellent written and verbal communication skillsStrong instinct for effective content and messagingExperience in creating unique, differentiated and impactful marketing materialsDesired QualificationsExperience bridging product strategy and marketingExposure to building or scaling messaging frameworks or content platformsPrior experience in a client-facing or sales role (e.g., internal wholesaler or product specialist) a plusEstimated Compensation:Base Salary: For CA/NY based position, the base salary range is $220k-$250k. This represents base salary range only. Other Compensation:In addition to the base salary, this position will be eligible to be considered for an annual discretionary bonus.Benefits: Eligible for TCW’s comprehensive benefits package.#LI-SW1 #LI-HybridJob SummaryJob ID: 2026-2253Category: Sales/Business Development & MarketingDepartment: US Wealth ManagementType: Regular Full-Time