Community Management Associate

Overview CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity: The Mattel Ecommerce team is building global, best‑in‑class digital destinations that connect fans to the brands they love, deepen fandom, and drive long‑term consumer value. As Mattel Creations continues to scale its direct‑to‑consumer business, community will play a critical role in driving engagement, loyalty, advocacy, and insight. The Community Management Associate is responsible for the day‑to‑day management of Mattel Creations’ community ecosystem, spanning owned, earned, and emerging platforms. This role will support how Mattel shows up for fans, turning collectors and creators into active participants and brand advocates. This role partners closely with Merchandising, Marketing, Loyalty, Brand and Customer Service to ensure community is deeply integrated into the Mattel Creations experience and lifecycle. What Your Impact Will Be The following areas describe how you will contribute: Responsibilities Community Operations — Manage the day‑to‑day operations of Mattel Creations community channels, including owned and earned community experiences, with a focus on Reddit and support for existing Discord communities. Engage with moderators and fans in a timely, professional, and human tone while upholding brand standards. Moderate discussions, respond to questions, and escalate issues in partnership with Customer Service. Develop and maintain community guidelines, moderation standards, and engagement best practices. Content & Activation — Execute content calendars aligned to drops and brand moments. Support community‑driven activations such as polls, fan features, AMAs, and feedback opportunities. Partner with Brand, Social, and Marketing teams to ensure alignment and consistency across channels. Provide input into paid and organic strategies using community insights, particularly on Reddit. Measurement & Insights — Track and report on community performance, including engagement, sentiment, and recurring themes. Surface actionable insights to inform marketing, product, and customer experience decisions. Continuously refine engagement approaches based on performance and fan feedback. What We’re Looking For 2+ years in community management or social media management. Hands‑on community management across owned and earned platforms, including Reddit; familiarity with Discord or similar community platforms a plus. Working knowledge of social listening or community intelligence tools (e.g., Brandwatch, Sprout Social, Talkwalker, or similar). Strong communication and presentation skills, with the ability to work cross‑functionally with multiple teams. Demonstrated sound judgment when managing high‑engagement or sensitive fan interactions. Strong organizational skills and ability to operate effectively in a fast‑paced, cross‑functional environment. Passion for fandom, community building, and consumer‑centric brands. The pay range is indicative of projected hiring range; base pay will be determined based on location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How We Work We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: We collaborate — One team with shared values and goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate — We aim to find new and better ways to create innovative products and experiences. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute — A performance‑driven company focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and empower our people to create and deliver results. Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, and/or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr Mattel, Inc.