Senior Web Content Manager

Overview Join to apply for the Senior Web Content Manager role at ACT . This remote position is based in the United States. Base pay range $80,000.00/yr - $90,000.00/yr For this position, we anticipate offering an annual salary between $80,000 to $90,000. ACT manages salaries within this range based on relevant factors, including skills, experience, and internal equity. Location: This is a remote position, based in the United States. Applicants must be authorized to work in the U.S. without the need for visa sponsorship. What You Will Be Working On Lead web content projects, manage day-to-day website deployment, content updates, files, and assets. Implement and support SEO optimization strategies to increase organic traffic and maximize conversions and revenue. Maintain website architecture and page structure to ensure navigation integrity and non-duplication of pages. Collaborate with a front-end web developer to identify opportunities, troubleshoot, and ensure seamless integration of design elements and functionality across devices. Work with cross-functional teams to understand project requirements, target audience, and business goals. Design and create engaging landing pages and web content that adhere to brand guidelines and user experience principles. Contribute to web strategy, including information architecture, navigation, SEO, accessibility, and user experience. Contribute to optimization strategies and techniques to improve website performance, conversion rates, and user engagement. Identify new features and functionality to be incorporated into the web user experience. Role Progression Within 3 months you will have a solid understanding of our content platforms, workflows, brand guidelines, and governance processes. Within 6 months you will be managing content requests based on SEO best practices, analytics insights, and accessibility standards, ensuring consistency and alignment with business goals. Within 12 months you will be proactively identifying opportunities for content innovation, personalization, and user experience improvements. Qualifications 5+ years of experience as a Web Specialist, Web Designer, or Digital Designer. Solid understanding of responsive design principles and mobile-first development. Solid understanding of optimization strategies, techniques, and tools for SEO, A/B testing, and user testing. Proficient in graphic design software such as Adobe Photoshop or Canva. Proficient with content management systems (CMS) such as Adobe Experience Manager or HubSpot. Knowledge of SEO best practices and experience with optimization techniques. Ability to work collaboratively in a team environment and effectively communicate ideas and concepts. Strong attention to detail and ability to prioritize tasks in a fast-paced environment. Bachelor’s degree in marketing, business, journalism, communications, information technology or a related field preferred, or equivalent combination of education and practical experience. Nice to Have Experience with Adobe Experience Manager (AEM) or HubSpot. SEO, Google Analytics, HubSpot, Web Content or related certifications. Experience within the Education or Assessment Industry. About ACT ACT was founded in 1959 to disrupt the assessment industry with a new approach to helping students understand their readiness. ACT leverages its expertise and authority in assessment and research to help more people learn, measure progress, and navigate life’s transitions. ACT is dedicated to fulfilling its mission of helping people achieve education and workplace success. We foster a diverse, inclusive environment where every team member has an equal opportunity to grow. ACT supports the well-being and confidence of its team members through a comprehensive benefits package, including company-paid life insurance, medical, dental, vision, flexible spending accounts, a 401(k) with company match, paid holidays, and paid time off. A comprehensive list of benefits is available. Equal Opportunity Employer: ACT is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. ACT participates in E-verify. Learn more about working at ACT at act.org! Other information Completion of the ACT National Career Readiness Certificate is recommended. Finalists for this position will be subject to a criminal background check. If you have received an ACT employment-related communication from a non-act.org address requesting personal or financial information, please contact View email address on click.appcast.io. #J-18808-Ljbffr ACT