Vice President Marketing

Job Description Job Description Job Description Position Summary The Vice President, Marketing (Brand and Product Management) is a key member of the Access Systems Division (ASD) Executive Leadership Team and is accountable for driving profitable growth across brands, products, and channels for the largest operating division of Overhead Door Corporation. This role leads enterprise marketing and product strategy for the Overhead DoorTM, Wayne Dalton, and Creative Door Services brands, with responsibility for brand marketing, product management, new product introduction, pricing strategy, and strategic growth initiatives, including the retail channel (Lowe’s). The role partners closely with Sales, Operations, Finance, Customer Care, and Information Technology to translate customer and market insight into differentiated products, compelling demand creation, disciplined portfolio governance, and margin accretive growth. The position reports directly to the President, Access Systems Division. Responsibilities Key Responsibilities Enterprise Marketing & Brand Strategy Own and continuously evolve multi-brand marketing strategy to drive demand, brand equity, customer engagement, and market share growth across residential, commercial, and emerging channels. Lead demand creation strategy with a strong digital-first orientation, including performance marketing, lead generation, content strategy, and customer engagement analytics. Establish and execute brand architecture, messaging, and advertising strategies across all ASD brands, ensuring consistency while enabling channel and customer relevance. Direct cooperative advertising programs and ensure disciplined investment decisions aligned to return on marketing spend. Serve as a key leader and contributor to the development and execution of the ASD Strategic Plan, aligning marketing priorities with enterprise growth and profitability objectives. Monitor market dynamics, competitive activity, customer needs, and industry trends to proactively adapt strategy and investment. Define, track, and report marketing performance metrics, including pipeline contribution, brand health, and ROI. Product Strategy & Portfolio Management Own the end-to-end product portfolio strategy, including lifecycle management, roadmap prioritization, value proposition development, and go-to-market execution. Lead new product and service introduction from concept through commercialization, ensuring disciplined execution and cross functional alignment. Establish and chair the Product Governance Board for the Marketing and Product Management organization, with accountability for portfolio investment decisions, prioritization, and return on innovation. Systematically deploy and continuously improve the New Product Development (NPD) process across product categories and functions. Build and lead cross functional Product Business Teams aligned to major product categories and growth platforms. Leverage market, customer, and channel insights to identify and develop new growth opportunities across products, services, channels, technologies, and business models. Leadership & Organizational Effectiveness Build, lead, and develop a high performing marketing and product organization with a strong culture of accountability, collaboration, and customer focus. Define organizational structure, roles, capabilities, and talent roadmap to support current and future business needs. Mentor and develop leaders within the organization, building succession depth and a strong internal bench. Champion cross functional collaboration across Sales, Operations, Finance, IT, and Supply Chain to drive enterprise outcomes. Act as a visible, credible leader within ASD and across Overhead Door Corporation. What Success Looks Like Accelerated revenue growth through stronger demand creation, differentiated products, and disciplined portfolio execution. Improved pricing realization and margin performance across brands and channels. Clear, insight driven product roadmaps aligned to customer needs and strategic priorities. Modern, data driven marketing capabilities with demonstrable ROI. A high performing, scalable marketing and product organization prepared for future growth. Qualifications Qualifications & Experience Proven senior leadership experience in marketing and product management within a complex, multi-brand, multichannel organization. Demonstrated success driving growth through product innovation, pricing strategy, and demand generation, preferably within manufacturing, durable goods, or related industrial environments. Experience leading enterprise portfolio governance, new product commercialization, and cross functional operating models. Strong track record of building and developing high performing teams and leading organizational change. Deep understanding of go-to-market strategy, sales enablement, and channel dynamics. Experience with enterprise marketing technologies and CRM platforms; ability to leverage data and analytics for decision making. Exceptional executive presence, communication skills, and ability to influence at the ELT and external stakeholder level. Education Bachelor's degree in marketing, business, or a related field required Master’s degree preferred Company Description The Overhead Door Corporation is a strong and vibrant company! We have successfully grown our sales performance both organically and through acquisition, and our balance sheet is strong. We have a great pipeline opportunity that is supported with a formal development program designed to prepare the right candidate for future growth and additional responsibilities. Overhead Door Corporation is a leading manufacturer of doors and openers for residential, commercial, industrial and transportation applications. Our corporate headquarters is located in Lewisville, Texas. Overhead Door Corporation has five divisions: Access Systems Division (ASD), which features the Overhead Door and Wayne Dalton garage door brands; The Genie Company, manufacturer of remote-controlled garage door opening systems; Horton Automatics, a manufacturer of automatic entrance systems; TODCO, the largest producer of truck doors for the transportation industry and Installed Services Division (ISD) which features two service and install brands: Creative Door Services in Western Canada and NationServe in the United States. What does Overhead Door have to offer? At The Overhead Door Corporation, we recognize people as the core of our strength. That’s why we provide a comprehensive benefits package to our employees, including medical, dental and life insurance. Employees also enjoy the freedom of optional benefits suited to their needs and lifestyles, so they take home benefits that are customized for them. • Health and Dental – 2 options • 401K Match • Profit Sharing • Company Paid Life and Disability • Education Assistance • Employee Purchase Program Overhead Door Corporation is proud to be an Equal Employment Opportunity/Affirmative Action employer of talented people who make things happen - a powerful and diverse team that includes women, minorities, individuals with disabilities, and covered veterans. Company Description The Overhead Door Corporation is a strong and vibrant company! We have successfully grown our sales performance both organically and through acquisition, and our balance sheet is strong. We have a great pipeline opportunity that is supported with a formal development program designed to prepare the right candidate for future growth and additional responsibilities. \r\n\r\nOverhead Door Corporation is a leading manufacturer of doors and openers for residential, commercial, industrial and transportation applications. Our corporate headquarters is located in Lewisville, Texas.\r\n\r\nOverhead Door Corporation has five divisions: Access Systems Division (ASD), which features the Overhead Door and Wayne Dalton garage door brands; The Genie Company, manufacturer of remote-controlled garage door opening systems; Horton Automatics, a manufacturer of automatic entrance systems; TODCO, the largest producer of truck doors for the transportation industry and Installed Services Division (ISD) which features two service and install brands: Creative Door Services in Western Canada and NationServe in the United States.\r\n\r\nWhat does Overhead Door have to offer? \r\nAt The Overhead Door Corporation, we recognize people as the core of our strength. That’s why we provide a comprehensive benefits package to our employees, including medical, dental and life insurance. Employees also enjoy the freedom of optional benefits suited to their needs and lifestyles, so they take home benefits that are customized for them. \r\n• Health and Dental – 2 options \r\n• 401K Match \r\n• Profit Sharing \r\n• Company Paid Life and Disability \r\n• Education Assistance \r\n• Employee Purchase Program \r\n\r\nOverhead Door Corporation is proud to be an Equal Employment Opportunity/Affirmative Action employer of talented people who make things happen - a powerful and diverse team that includes women, minorities, individuals with disabilities, and covered veterans.