Senior Marketing Strategist, Growth & Community

Role Description

Wolf Games is looking for a Senior Marketing Strategist to build our marketing function from the ground up. This is a foundational role responsible for creating the strategy, systems, and public presence that turn Wolf Games from a company with great products into a brand that players recognize and partners trust.

Working closely with the founders, you'll define how Wolf Games shows up to the world. You'll establish our brand positioning, build an owned player community, develop our marketing content and storytelling strategy, and create repeatable launch playbooks that support every game we release. You'll partner closely with Creative, Product, and Business Development to ensure our marketing efforts strengthen both player engagement and commercial partnerships.

Success in this role isn't measured by impressions or follower counts. It's measured by building an audience that returns to Wolf Games across titles, creating a brand that makes partnership conversations easier to win, and developing marketing systems that become more effective with every launch.

This is a true 0 → 1 opportunity. You'll begin as an individual contributor with significant ownership, helping establish the company's marketing foundation before growing a small team as the audience and business scale. If you're energized by building from scratch, moving quickly, and creating lasting competitive advantages through brand and community, you'll have an outsized impact on Wolf Games' future.

What You'll Do

• Build Wolf Games' Marketing Function.
• Grow an Owned Player Audience.
• Lead Brand & Content Strategy.
• Own Game Launch Marketing.
• Measure, Learn & Scale.

What Success Looks Like

• Built an engaged owned player community that regularly returns to Wolf Games across multiple titles.
• Established a recognizable, modern Wolf Games brand that reflects the quality of our products and strengthens commercial partnerships.
• Created repeatable launch playbooks that make each game release more effective than the last.
• Built the marketing systems, metrics, and operating cadence that allow the function to scale alongside the business.

Qualifications

• A 0 → 1 Builder.
• Strategic Marketing Leader.
• Community-First Mindset.
• Exceptional Storyteller.
• Launch & Go-to-Market Experience.
• Collaborative Leadership.

Nice to Have

• Experience in gaming, entertainment, consumer products, or creator-led businesses.
• Experience building communities on platforms such as Discord.
• Familiarity with build-in-public or founder-led content strategies.
• Experience directing agencies, freelancers, or creative teams.
• Comfortable using AI-powered creative and content tools to accelerate ideation and production.

Particularly Relevant Backgrounds

• Early-stage startups where you built a marketing function, brand, or go-to-market strategy from scratch.
• Gaming, entertainment, or interactive media companies with player-facing communities.
• Consumer technology, creator platforms, or digital products with strong community or audience growth.
• Agencies or consultancies where you led brand strategy, launches, or integrated marketing for multiple clients.
• Founder-led companies where marketing, storytelling, and product launches were deeply connected.