Senior Product Manager, Growth

Role Description

This role reports directly to the General Manager - NGL and will develop strategy and roadmap, rally the team, oversee execution, and analyze the results. You will work cross-functionally with Monetization, Paid UA, Engineering, Design, and Data, and you will own feature rollout end-to-end in partnership with Engineering.

What You’ll Do

• Define the product strategy & roadmap
• Translate the strategy into a roadmap of rigorous, high-quality PRDs
• Collaborate with Product Marketing to define high-performing copy and push
• Collaborate with the Monetization team to uncover and test improvements to app monetization
• Grow and refine the product and design backlog by prioritizing against short- and long-term value
• Rally the team using documents, presentations, and 1:1s
• Work with Engineering Management to create PRDs, epics, and stories
• Keep the broader company informed about the direction and performance of NGL
• Leverage qualitative and quantitative learnings to develop a deep intuition for user needs
• Collaborate with the Data team to design and execute experiments
• Conduct user experience research, in conjunction with customer service and marketing teams

Qualifications

• 5+ years of experience in Growth Product roles for Gen Z social/community mobile apps
• Experience shipping world-class products in a fast-growing startup
• A detail-oriented style, with a passion for digging into the details
• Experience using qualitative and quantitative data to define your roadmap
• Experience owning and driving growth of core product metrics such as DAU, signups, and retention
• Experience creating localized, high-performing copy/messaging for social apps
• A passion for digging into complex problems and quickly identifying root causes/drivers
• Proven track record running high-velocity A/B testing
• Experience partnering closely with Engineering to build and ship features
• Experience working cross-functionally with UA, Monetization, Design, and Data teams
• Experience building products with strong K-Factor and viral loops
• Experience working with Snap, Instagram, or TikTok acquisition funnels preferred

Core Values

• Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline.
• Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.
• Caring: You genuinely care about yourself and others, our business and craft, our mission and vision.
• Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas.
• Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.

Benefits

• 100% remote-first, global company
• A competitive compensation package
• Generous perks & benefits to team members
• Participation in the Company's equity plan (for full-time team members)
• Individual bonuses in accordance with our Company Bonus Program
• Remote social activities, including virtual coffee buddies
• Weekly Wednesday Get Stuff Done Days (No Meetings)
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members)