Senior Product Manager, Growth

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

We are looking for a Senior Product Manager, Growth to join our Commerce team. This is a senior individual contributor role with meaningful ownership, high visibility, and close partnership across Product, Product Design, Engineering, and Marketing. As the Senior Product Manager, Growth, you will own the top of funnel, global ouraring.com experience — from traffic landing through exploration and evaluation — with a charter to continually elevate the user experience while delivering against revenue and conversion goals. You will define and run a high‑velocity experimentation program, and ideate and ship user‑centric features. The ideal candidate has extensive international experience and knows how to tailor the DTC experience for individual markets.

What You Will Do:

• Own the upper funnel, global DTC experience

• Own the upper-funnel global DTC experience across homepage, category pages, PDPs, education, campaigns, and exploratory flows.

• Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue.

• Ideate and lead user‑centric innovation

• Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering.

• Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance.

• Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally.

• Translate complex Oura benefits into compelling reasons to buy

• Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion.

• Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring.com.

• Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts.

• Think and execute globally

• Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets.

• Build scalable frameworks for localization, campaign launches, and content updates across key markets.

• Drive a rigorous experimentation and optimization program

• Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations.

• Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing.

• Be the cross‑functional driver for growth initiatives

• Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget.

• Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics.

• Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.

We’d Love to Have You on Our Team If You Have:

• 7+ years of product management experience, including significant ownership of growth, eCommerce, or upper-funnel customer experiences at scale, ideally in a global DTC environment.

• Proven track record of shipping features and experiments that materially improve business metrics such as conversion, revenue, engagement, or average order value.

• Deep hands-on experience running experiments end-to-end, from hypothesis formation and test design through rollout, readout, and iteration.

• Strong analytical judgment and comfort making product and experimentation tradeoffs under uncertainty.

• Strong cross-functional leadership and stakeholder management skills in high-growth, high-ambiguity environments.

• Deep empathy for users and strong product sense across global customer segments and buying contexts.

• Exceptional written and verbal communication skills, with the ability to turn complex concepts into clear and compelling customer-facing experiences.

• Comfort collaborating with brand, creative, content, and marketing partners while maintaining a high bar for clarity, conversion, and user trust.

• A bias toward action, experimentation, and continuous learning, combined with humility, curiosity, and a strong “not me, we” mindset.

• Experience with personalization, AI-powered experiences, or experimentation platforms in a consumer or eCommerce context is a plus.

Benefits 

At ŌURA, we care about you and your well-being. Everyone here at ŌURA has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

• Competitive salary and equity packages

• Health, dental, vision insurance, and mental health resources

• An ŌURA Ring of your own plus employee discounts for friends & family

• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off

• Paid sick leave and parental leave

• Amazing culture of collaborative and passionate coworkers

ŌURA takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $143,000 - $169,000

• Region 2: $130,000 - $153,000

• Region 3: $117,000 - $138,000

A recruiter can determine your zones/tiers based on your US location.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

• Our jobs are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.