Senior Product Manager, Growth & Engagement

Role Description

As Senior Product Manager, Growth & Engagement, you will own the end-to-end self-serve experience, from a user's first touch through activation, return usage, and conversion to paid. You will treat the full funnel as one system: acquisition, activation, engagement, retention, sharing, and monetization.

This is a role for someone who wants to own real growth outcomes, not just ship features. You will own the surfaces that decide whether Mural's self-serve engine grows, with engagement and retention moving the business directly. You’ll have a rare end-to-end view of the funnel, from acquisition through in-product engagement.

You will work alongside thoughtful product, design, and engineering partners who care about craft and impact.

What You'll Do

• Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage.
• Build and optimize the invite, sharing, and join experience.
• Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more.
• Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel.
• Run a continuous experimentation practice and define the metrics and instrumentation that prove impact.
• Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue.
• Collaborate with Sales on the transition from self-serve to sales-assisted growth.
• Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience.

Qualifications

• 5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth.
• A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery.
• Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly.
• Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners.
• A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue.
• Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like.
• Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders.
• A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality.
• Experience with collaboration, productivity, or canvas and whiteboarding products.
• Experience owning monetization, pricing, or packaging in a self-serve model.
• Experience partnering with or inside growth marketing to drive acquisition and re-engagement.
• Experience bridging product-led growth to a sales-assisted or enterprise motion.

Benefits

• The base salary for this role ranges from $177,160 - $221,450 + bonus + benefits.
• Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Equal Opportunity

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.