Senior Manager - Product Growth Enablement

Role Description

The Senior Manager, Product Growth Enablement - Medicare is a cross-functional and highly visible role focused on accelerating product growth by providing dedicated enablement and client-facing support for priority products and initiatives. Positioned as an embedded member of the product team, this role will partner closely with sales, account management, sales enablement, clinical, marketing, operations, implementation, finance, and legal teams to help translate product strategy into effective market execution.

The role is designed for a strong operator who can work across teams to enable product growth by ensuring cross-functional alignment, operational readiness, and effective execution across product, clinical, and delivery. This role will be responsible for ensuring assigned products within the portfolio are clearly positioned, adoption is supported, and go-to-market teams are equipped to drive results.

A Brief Overview:

• Delivers strategic and technical product support through the sales process to achieve revenue, customer, membership, and profit earnings growth.
• Aligns policies and procedures for the Product, Innovation & Delivery team (PID) with organizational goals.
• Collaborates with cross-functional teams to ensure seamless communication and coordination between sales, marketing, and customer support departments, contributing to the overall success of sales and product initiatives.

What you will do:

• Partner with product owner(s) and other key stakeholders to support growth initiatives for priority products within the PID portfolio.
• Help identify and support growth opportunities across target segments.
• Under direction of product owner, support product launches, pilots, enhancements, and adoption initiatives through structured enablement efforts, working across stakeholders to ensure new and evolving offerings are operationally feasible, scalable, and launch-ready.
• Partner with product owner(s), sales, and marketing to develop client-specific product narratives and value propositions.
• Identify gaps, risks, and dependencies early, enabling proactive solutions that protect growth timelines and product credibility.
• Develop and maintain product-specific enablement collateral such as product playbooks, FAQs, pitch decks, and use case documentation.
• Partner with Analytics to lead development of case studies and overall integration of metrics and quantifiable outcomes into collateral that enables data-driven storytelling.
• Support development of product-specific sales training for new products and features, and coordinate with sales enablement team to ensure timely delivery.
• Manage client-facing materials and updates; help translate product roadmaps into client-ready messaging and materials.
• Gather and synthesize client and field feedback to inform product improvements.
• Implement organizational policies, goals, and objectives based on best practices in the field and in accordance with accreditation standards, when applicable.
• Support the development of methodologies to evaluate market conditions and adapt business models to meet emerging market needs.
• Determine improvement opportunities for sales management processes and systems.

What success looks like in this role:

• Priority products within the PID portfolio show improved adoption and engagement.
• Sales and account management teams feel better equipped to position and sell products.
• Product launches and enhancements are smoother and more effective.
• Strategic client opportunities receive strong and consistent product support with minimal handoffs.
• Clear feedback loops exist between the market, product, and clinical teams to drive stronger product performance and client satisfaction.

Qualifications

• 7+ years of work experience, preferably within healthcare, PBM, health plan, or pharmaceutical strategy.
• 3+ years of Product, Sales Enablement, Sales, Clinical, Marketing, Market Research, Strategy, or Operations experience.
• 3+ years of experience working simultaneously with multiple teams in a cross-functional environment.
• Ability to travel approximately 10–15% of time to support client meetings, conferences, and other high-priority engagements.

Requirements

• Strong execution and delivery skills across complex, cross-functional initiatives.
• Demonstrated ability to synthesize data, product strategy, and market trends into clear narratives.
• High level of collaboration and executive presence.
• Mastery of problem-solving, influence, and decision-making skills.
• Growth mindset, with comfort operating in ambiguity and high-visibility environments.
• Positive attitude; our team enjoys working together and keeps high morale while tackling complex challenges.

Education

• Bachelor’s degree preferred or equivalent specialized training and relevant professional experience.

Benefits

• Comprehensive and competitive mix of pay and benefits.
• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.

Pay Range

The typical pay range for this role is: $82,940.00 - $182,549.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.